Top Kids & Toys Influencers on Instagram in Australia

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

‌

jimmyrees_

Jimmy Rees OAM

Shows

Humor & Fun & Happiness

Cinema & Actors/actresses

997.8K

2.1K

2.6K

‌

motherblue._

Hayley

Kids & Toys

Family

484.4K

3.9K

4.8K

‌

chloeandbeans

chloe and beans

Kids & Toys

Family

463.9K

3.3K

5.8K

‌

cwknix

CWKNZ

Kids & Toys

Lifestyle

455.6K

2.9K

3.6K

‌

beyondtheclassroomwithkayla

Kayla Muscat

Kids & Toys

Education

277.8K

992

1.3K

‌

adele_barbaro

ADELE BARBARO

Kids & Toys

Family

Travel

218.2K

866

1.4K

‌

where_learning_meets_play

Jen~Where Learning Meets Play

Kids & Toys

Education

434.1K

386

501

‌

_indigodreams_

INDIGO DREAMS | Baby and Childrens Wear

Accessories & Jewellery

Kids & Toys

Clothing & Outfits

182.7K

913

1.5K

‌

connetix_tiles

CONNETIX® Magnetic Tiles

Gaming

Kids & Toys

Family

650.9K

216

316

‌

littleandfern

Baby Swaddles, Clothing & More

Kids & Toys

Family

Accessories & Jewellery

193.4K

617

854

‌

play_at_home_mummy

Emma Meyer • Baby Play + Beyond

Kids & Toys

Family

507.8K

311

548

‌

bowymade

Bowy Made®

Family

Kids & Toys

306.4K

309

450

‌

3.little.crowns

Newborn Clothes | Baby Knitwear

Family

Accessories & Jewellery

Kids & Toys

258.6K

238

401

‌

blossomandpear

Blossom and Pear

Family

Kids & Toys

319.1K

209

326

‌

snugglehunnykids

Snuggle Hunny

Kids & Toys

Shopping & Retail

Clothing & Outfits

566.2K

136

‌

adairskids

Adairs Kids

Kids & Toys

207.8K

201

283

‌

julia_rocking.craftart

Julia

Kids & Toys

Family

Art/Artists

196K

228

334

‌

popyatot

Pop Ya Tot • Baby Boutique Australia

Family

Kids & Toys

396.2K

199

‌

bumpnbub

Bumpnbub ® Aliza Carr

Family

Kids & Toys

75.1K

427

721

‌

drgolly

Dr Golly Paediatrician

Family

Kids & Toys

341.6K

123

‌

plantsman_jamie

Jamie Butterworth

Kids & Toys

39.9K

703

1.2K

‌

ausgov

Australian Government

Kids & Toys

227.6K

114

145

‌

tutudumonde

Tutu Du Monde

Accessories & Jewellery

Clothing & Outfits

Kids & Toys

344.4K

125

‌

jakelever_

Jake Lever

Lifestyle

Kids & Toys

Sports with a ball

27.7K

777

1.2K

‌

hideseekkids

Kids Cubby House & Kids Beds

Family

Kids & Toys

251.6K

132

‌

lovelittlemarshmallow

Little Marshmallow

Accessories & Jewellery

Kids & Toys

104.9K

210

306

‌

storiesofplay

Juliana Ong | Open-Ended Play • Authentic Learning

Kids & Toys

Family

Education

66.4K

287

361

‌

stephandgian

Japandi Estate

Kids & Toys

Family

73K

251

329

‌

nicole_kidsphysio

Nicole Pates | Paediatric Physio

Kids & Toys

Family

212.4K

105

‌

the.littles.learn

Tara Burns • The Littles Learn

Kids & Toys

Family

229.2K

114

‌

rascalsbaby

Rascals

Kids & Toys

Accessories & Jewellery

Shopping & Retail

179.7K

143

‌

banwoodbikes

Extreme Sports & Outdoor activity

Kids & Toys

180.6K

105

162

‌

onesydneymum

One Sydney Mum - Things to do in Sydney with kids

Kids & Toys

Art/Artists

Music

65.9K

227

286

‌

minigiants.celebrations

Rafaela de Souza

Family

Beauty

Kids & Toys

84K

181

271

‌

the_reconnected

The Reconnected

Family

Kids & Toys

Lifestyle

168.4K

126

‌

lasiennacouture

La Sienna - Baby & Children’s Clothing

Family

Clothing & Outfits

Kids & Toys

157.9K

102

162

‌

little_play_ideas

Jennifer @little_play_ideas

Kids & Toys

Education

283.7K

‌

frameitlawnsandgardens

Frame It Lawns & Gardens

Literature & Journalism

Kids & Toys

91.3K

139

245

‌

baby.bunting

Baby Bunting Australia

Family

Kids & Toys

Shopping & Retail

119.1K

106

147

‌

vulyplay

Vuly Play

Family

Kids & Toys

94.3K

112

153

‌

babysleepcode

Baby Sleep Code - Melissa Gilchrist

Family

Kids & Toys

221.9K

‌

huxbaby

Huxbaby

Shopping & Retail

Clothing & Outfits

Kids & Toys

240.2K

‌

demi_thebabyphysio

Demi | Paediatric Physio

Family

Kids & Toys

97.3K

155

‌

melbournewithsiri

Siri | Kid-friendly Melbourne Hotspots

Kids & Toys

68.8K

138

188

‌

hotelporos

Hotel Poros

Kids & Toys

Clothing & Outfits

Water sports

35.5K

279

479

‌

shoesandsoxau

Shoes & Sox Kids Shoes

Shopping & Retail

Clothing & Outfits

Kids & Toys

50.6K

193

288

‌

riffraff_sleeptoys

Riff Raff Baby

Family

Kids & Toys

121.4K

‌

thegentlesleepcoach

Claire Fair | Holistic Baby & Toddler Sleep Consultants

Family

Kids & Toys

Trainers & Coaches

91.3K

118

‌

70shousereno

Chloe brookman

Kids & Toys

DIY & Design

Family

24.1K

341

487

‌

littlelifelonglearners

Casey Patch • Play Ideas & Printables

Kids & Toys

Education

139.3K