Top Kids & Toys Influencers on Instagram in Australia

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

‌

jimmyrees_

Jimmy Rees OAM

Shows

Humor & Fun & Happiness

Cinema & Actors/actresses

3.6K

‌

cwknix

CWKNZ

Kids & Toys

Lifestyle

469.7K

4.5K

5.5K

‌

motherblue._

Hayley

Kids & Toys

Family

489.8K

3.8K

4.7K

‌

beyondtheclassroomwithkayla

Kayla Muscat

Kids & Toys

Education

281.6K

943

1.2K

‌

where_learning_meets_play

Jen~Where Learning Meets Play

Kids & Toys

Education

441.4K

439

561

‌

adele_barbaro

ADELE BARBARO

Kids & Toys

Family

Travel

217.7K

742

1.4K

‌

connetix_tiles

CONNETIX® Magnetic Tiles

Gaming

Kids & Toys

Family

656.9K

224

314

‌

bowymade

Bowy Made®

Family

Kids & Toys

307.4K

337

480

‌

play_at_home_mummy

Emma Meyer • Baby Play + Beyond

Kids & Toys

Family

507.8K

311

548

‌

snugglehunnykids

Snuggle Hunny

Kids & Toys

Shopping & Retail

Clothing & Outfits

565.8K

111

158

‌

3.little.crowns

Newborn Clothes | Baby Knitwear

Family

Accessories & Jewellery

Kids & Toys

258.1K

216

355

‌

_indigodreams_

INDIGO DREAMS | Baby and Childrens Wear

Accessories & Jewellery

Kids & Toys

Clothing & Outfits

225.3K

281

470

‌

ausgov

Australian Government

Kids & Toys

227.7K

207

256

‌

adairskids

Adairs Kids

Kids & Toys

207.8K

219

303

‌

blossomandpear

Blossom and Pear

Family

Kids & Toys

321.7K

162

249

‌

littleandfern

Baby Swaddles, Clothing & More

Kids & Toys

Family

Accessories & Jewellery

197.3K

222

306

‌

bumpnbub

Bumpnbub ® Aliza Carr

Family

Kids & Toys

75K

413

682

‌

popyatot

Pop Ya Tot • Baby Boutique Australia

Family

Kids & Toys

395.5K

155

‌

nicole_kidsphysio

Nicole Pates | Paediatric Physio

Kids & Toys

Family

212.9K

136

173

‌

drgolly

Dr Golly Paediatrician

Family

Kids & Toys

351.8K

‌

jakelever_

Jake Lever

Lifestyle

Kids & Toys

Sports with a ball

27.7K

794

1.2K

‌

hideseekkids

Kids Cubby House & Kids Beds

Family

Kids & Toys

253.4K

131

‌

lovelittlemarshmallow

Little Marshmallow

Accessories & Jewellery

Kids & Toys

106.3K

215

308

‌

lasiennacouture

La Sienna - Baby & Children’s Clothing

Family

Clothing & Outfits

Kids & Toys

161K

131

204

‌

gemma.leigh.r

Play advocate, playroom inspo, play ideas

Kids & Toys

Family

129.4K

169

230

‌

storiesofplay

Juliana Ong | Open-Ended Play • Authentic Learning

Kids & Toys

Family

Education

66.6K

295

369

‌

the_reconnected

The Reconnected

Family

Kids & Toys

Lifestyle

169.7K

136

‌

minigiants.celebrations

Rafaela de Souza

Family

Beauty

Kids & Toys

84K

186

270

‌

stephandgian

Japandi Estate

Kids & Toys

Family

74.9K

198

256

‌

plantsman_jamie

Jamie Butterworth

Kids & Toys

43.5K

336

537

‌

little_play_ideas

Jennifer @little_play_ideas

Kids & Toys

Education

283.3K

‌

riffraff_sleeptoys

Riff Raff Baby

Family

Kids & Toys

122.4K

102

146

‌

frameitlawnsandgardens

Frame It Lawns & Gardens

Literature & Journalism

Kids & Toys

91.3K

139

245

‌

the.littles.learn

Tara Burns • The Littles Learn

Kids & Toys

Family

228.9K

‌

tutudumonde

Tutu du Monde

Accessories & Jewellery

Clothing & Outfits

Kids & Toys

347.8K

‌

baby.bunting

Baby Bunting Australia

Family

Kids & Toys

Shopping & Retail

119.1K

106

147

‌

purebabyorganic

Purebaby

Shopping & Retail

Clothing & Outfits

Kids & Toys

198.7K

‌

melbournewithsiri

Siri | Kid-friendly Melbourne Hotspots

Kids & Toys

76.2K

152

201

‌

hotelporos

Hotel Poros

Kids & Toys

Clothing & Outfits

Water sports

36K

317

531

‌

huxbaby

Huxbaby

Shopping & Retail

Clothing & Outfits

Kids & Toys

241.5K

‌

70shousereno

Chloe brookman

Kids & Toys

DIY & Design

Family

24.1K

345

483

‌

thegentlesleepcoach

Claire Fair | Holistic Baby & Toddler Sleep Consultants

Family

Kids & Toys

Trainers & Coaches

91.2K

112

‌

queenslandchildrenshospital

Queensland Children’s Hospital

Health & Medicine

Kids & Toys

28.7K

263

339

‌

spinkiebaby

Spinkie® Magical Decor & Gifts

Kids & Toys

325.7K

‌

babysleepcode

Baby Sleep Code - Melissa Gilchrist

Family

Kids & Toys

222.6K

‌

perthlocalite

Victoria Carlisle | Parents of Perth: Your Local Guide

Family

Kids & Toys

Lifestyle

47.6K

181

306

‌

thesleepylittlebubs

Eva Beke & Team - Baby & Toddler Sleep Consultants

Family

Kids & Toys

122.7K

‌

thebabyvine_

The Baby Vine

Family

Kids & Toys

37.9K

216

469

‌

hank_knitwear

hank knitwear

Kids & Toys

Shopping & Retail

112.1K

‌

dr_kyla

Dr Kyla Ringrose- Paediatric Dietitian

Family

Food & Cooking

Kids & Toys

150.4K