Top Sofia Influencers on Instagram

We discovered 1796 Sofia influencers on Instagram. Below are the best 20 Sofia-based influencers that have the greatest share of their audience in the city. To search and filter other influencers in Sofia on Instagram, try HypeAuditor

Find top influencers

The list shows the top 20 of 1796 Sofia influencers and is updated monthly. To view all creators' detailed analytics and find more accounts,

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Продукти за безопасно и красиво детство

Bulgaria - Sofia

13.9K

0.3% last 30 days

18.07%

0.28%

Average

Audience Geo

Sofia

55.0%

Plovdiv

5.7%

Ruse

2.9%

Moscow

2.9%

Saint Petersburg

2.9%

Other

30.7%

‌

Зорница Симеонова/Персонален треньор

Bulgaria - Sofia

12.4K

1.2% last 30 days

18.98%

6.52%

Excellent

Audience Geo

Sofia

49.5%

Burgas

8.6%

Tuzla

8.6%

Other

33.3%

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LUSSÓ BY BORISOVI

Bulgaria - Sofia

11.4K

0% last 30 days

25.51%

1.57%

Good

Audience Geo

Sofia

47.7%

Plovdiv

10.4%

London

3.5%

Ufa

3.5%

Florence

3.5%

Other

31.3%

‌

Kiril Gutsov

Bulgaria - Sofia

30.5K

1.4% last 30 days

26.55%

0.81%

Good

Audience Geo

Sofia

47.5%

Plovdiv

7.0%

Varna

6.0%

Burgas

3.1%

Istanbul

2.1%

Other

34.3%

‌

Simeon Pavlov

Bulgaria - Sofia

11.5K

-0.0% last 30 days

14.15%

0.81%

Average

Audience Geo

Sofia

46.4%

Plovdiv

3.1%

Burgas

3.1%

London

1.6%

Varna

1.6%

Other

44.2%

‌

NOLD

Bulgaria - Sofia

20.3K

0.4% last 30 days

27.95%

0.25%

Average

Audience Geo

Sofia

42.7%

Seoul

2.8%

New York City

2.8%

Paris

2.8%

Varna

2.8%

Other

46.3%

‌

CVETY • EXPOSE TEAM •

Bulgaria - Sofia

18K

N/A% last 30 days

35.39%

0.58%

Average

Audience Geo

Sofia

39.9%

Varna

3.7%

Dubai

3.7%

Las Vegas

2.6%

Plovdiv

2.6%

Other

47.6%

‌

Акси Сашова

Bulgaria - Sofia

11.5K

0.9% last 30 days

49.40%

3.43%

Average

Audience Geo

Sofia

41.4%

London

6.5%

Paris

3.3%

Krakow

3.3%

New York City

3.3%

Other

42.1%

‌

TINO

Bulgaria - Sofia

18K

3.7% last 30 days

26.22%

3.79%

Very Good

Audience Geo

Sofia

41.1%

Plovdiv

8.4%

Varna

5.7%

Budapest

5.7%

Chas

2.9%

Other

36.2%

‌

𓁹 G O L D I F F I C 𓁹

Bulgaria - Sofia

62.4K

-0.9% last 30 days

28.69%

0.95%

Good

Audience Geo

Sofia

40.8%

Plovdiv

13.9%

Heidelberg

3.5%

Istanbul

3.5%

Mary

3.5%

Other

34.8%

‌

BILLABULGARIA

Bulgaria - Sofia

15.1K

0.2% last 30 days

30.60%

0.21%

Average

Audience Geo

Sofia

40.8%

Varna

13.9%

Plovdiv

7.0%

Burgas

3.5%

Limassol

3.5%

Other

31.2%

‌

Cveti Radoicheva

Bulgaria - Sofia

21.8K

0.2% last 30 days

32.61%

0.18%

Could be improved

Audience Geo

Sofia

40.7%

Pleven

3.2%

Varna

1.6%

Toronto

1.6%

Barcelona

1.6%

Other

51.1%

‌

VANILLA KITCHEN

Bulgaria - Sofia

12.6K

0% last 30 days

14.84%

0.28%

Average

Audience Geo

Sofia

40.6%

Plovdiv

6.4%

Varna

3.9%

Copenhagen

2.0%

Koeln

1.3%

Other

45.9%

‌

Megami Club - Hotel Marinela

Bulgaria - Sofia

16.8K

0.4% last 30 days

16.56%

0.63%

Average

Audience Geo

Sofia

40.4%

Dubai

4.6%

Plovdiv

3.5%

Miami

2.3%

Antwerpen

1.2%

Other

48.0%

‌

Harmonica Foods

Bulgaria - Sofia

12.4K

0.2% last 30 days

22.96%

1.82%

Good

Audience Geo

Sofia

37.9%

Barcelona

3.7%

Varna

3.7%

Las Vegas

2.0%

London

2.0%

Other

50.7%

‌

Girls of Sofia | Женски Клуб

Bulgaria - Sofia

20.7K

2.8% last 30 days

23.89%

0.65%

Average

Audience Geo

Sofia

40.1%

Plovdiv

3.7%

London

2.7%

Burgas

1.9%

Varna

1.9%

Other

49.7%

‌

Asen Nalby The Barber 💈🇧🇬

Bulgaria - Sofia

25.2K

-0.0% last 30 days

24.45%

1.29%

Good

Audience Geo

Sofia

40.0%

Varna

5.5%

Plovdiv

5.5%

Hamburg

2.8%

Moga

2.8%

Other

43.5%

‌

Galia Georgieva

Bulgaria - Sofia

11.7K

N/A% last 30 days

34.55%

0.16%

Low

Audience Geo

Sofia

39.8%

Burgas

7.8%

Plovdiv

5.8%

London

3.9%

Paradise

3.9%

Other

38.8%

‌

Руми 🎀

Bulgaria - Sofia

27.8K

0.5% last 30 days

43.44%

0.03%

Low

Audience Geo

Sofia

37.2%

Edinburgh

12.8%

Other

50.0%

‌

Pixi Photobooks 📚

Bulgaria - Sofia

18.8K

-0.2% last 30 days

26.82%

0.10%

Average

Audience Geo

Sofia

39.1%

Varna

8.0%

Plovdiv

4.8%

Burgas

3.2%

Lviv

1.7%

Other

43.1%

Top Sofia Influencers on Instagram

Discover the top 20 influencers from Sofia who have the biggest audience in the city in July 2025.

The top 5 Sofia influencers on Instagram in July 2025 with their respective audience and engagement metrics:

Продукти за безопасно и красиво детство in Sofia (@ecoplay.bg) ranks in 1st place on the list. It has 13.9K followers and 55.01% of them come from the city. The account has grown by 0.31% in the last 30 days. Its audience consists of 18.07% of low-quality users. Its engagement rate is 0.28%.
Зорница Симеонова/Персонален треньор (@zornitsa.simeonova) is currently ranked 2nd place among local influencers. The account has 12.4K followers, with 49.45% coming from the city. It increased its followers by 1.23% in the past 30 days. The audience consists of 18.98% of low-quality users. The account has a 6.52% ER.
LUSSÓ BY BORISOVI (@lussobyborisovi) ranked 3rd place on our top list of influencers. The Instagram account has gathered so far 11.4K followers and has grown its audience by <0.01% in the past 30 days. 47.73% of its followers are locals. The account has 25.51% of low-quality users. The engagement rate is 1.57%.
Ranking in the 4th place is Kiril Gutsov (@kirilgutsov) with 30.5K followers, 47.49% coming from the city. The user increased their followers by 1.38% in the last 30 days. The audience has 26.55% of low-quality users. The account’s ER is 0.81%.
Simeon Pavlov (@simeonhairstyle) ranks the 5ht place. The account garnered 11.5K followers until now and has grown by <0.01% in the last 30 days. 46.42% of the audience is local; 14.15% of the overall audience is low-quality. The account has an ER of 0.81%.