Sofia Influencers

Top Sofia Influencers on Instagram

We discovered 1829 Sofia influencers on Instagram. Below are the best 20 Sofia-based influencers that have the greatest share of their audience in the city. To search and filter other influencers in Sofia on Instagram, try HypeAuditor

Find top influencers

The list shows the top 20 of 1829 Sofia influencers and is updated monthly. To view all creators' detailed analytics and find more accounts,

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Продукти за безопасно и красиво детство

Bulgaria - Sofia

@ecoplay.bg

15.2K

0% last 30 days

19.47%

0.80%

Average

Audience Geo

Sofia

52.9%

Plovdiv

6.0%

Ruse

3.2%

Moscow

3.2%

Saint Petersburg

3.2%

Other

31.4%

‌

ПУСКАМЕ РЕКЛАМИТЕ

Bulgaria - Sofia

@anomaly.bg

10.3K

0% last 30 days

21.54%

1.37%

Average

Audience Geo

Sofia

51.2%

Plovdiv

3.4%

Cairo

1.8%

Birmingham

1.8%

Burgas

1.8%

Other

39.9%

‌

Зорница Симеонова/Персонален треньор

Bulgaria - Sofia

@zornitsa.simeonova

12.9K

0% last 30 days

11.98%

4.46%

Very Good

Audience Geo

Sofia

47.4%

Burgas

9.7%

Tuzla

9.7%

Other

33.3%

‌

LUSSÓ BY BORISOVI

Bulgaria - Sofia

@lussobyborisovi

11.4K

0% last 30 days

26.91%

1.40%

Average

Audience Geo

Sofia

45.6%

Plovdiv

10.7%

London

3.8%

Ufa

3.8%

Florence

3.8%

Other

32.1%

‌

Kiril Gutsov

Bulgaria - Sofia

@kirilgutsov

31.5K

0% last 30 days

27.95%

2.05%

Good

Audience Geo

Sofia

45.4%

Plovdiv

7.5%

Varna

6.5%

Burgas

3.6%

Istanbul

2.6%

Other

34.3%

‌

Simeon Pavlov

Bulgaria - Sofia

@simeonhairstyle

11.5K

0% last 30 days

15.55%

0.84%

Average

Audience Geo

Sofia

44.3%

Plovdiv

3.3%

Burgas

3.3%

London

1.8%

Varna

1.8%

Other

45.4%

‌

NOLD

Bulgaria - Sofia

@nold.official

20.6K

0% last 30 days

31.87%

0.11%

Average

Audience Geo

Sofia

40.6%

Seoul

3.0%

New York City

3.0%

Paris

3.0%

Varna

3.0%

Other

47.4%

‌

CVETY • EXPOSE TEAM •

Bulgaria - Sofia

@cvety_marinova

17.3K

0% last 30 days

35.29%

1.77%

Average

Audience Geo

Sofia

40.1%

Varna

3.7%

Dubai

3.7%

Las Vegas

2.5%

Plovdiv

2.5%

Other

47.5%

‌

TINO

Bulgaria - Sofia

@tinobackstage

26.6K

0% last 30 days

27.62%

4.55%

Average

Audience Geo

Sofia

39.0%

Plovdiv

8.9%

Varna

6.1%

Budapest

6.1%

Chas

3.3%

Other

36.6%

‌

Svetoslav Vladimirov

Bulgaria - Sofia

@svetoslav_vladimirov

18.7K

0% last 30 days

45.41%

2.21%

Good

Audience Geo

Sofia

39.0%

Plovdiv

7.2%

Varna

4.5%

London

3.1%

Santa Cruz de Tenerife

1.7%

Other

44.5%

‌

𓁹 G O L D I F F I C 𓁹

Bulgaria - Sofia

@goldiffic

62K

0% last 30 days

25.04%

5.23%

Average

Audience Geo

Sofia

38.8%

Plovdiv

14.1%

Heidelberg

3.8%

Istanbul

3.8%

Mary

3.8%

Other

35.8%

‌

BILLABULGARIA

Bulgaria - Sofia

@billabulgaria

15.1K

0% last 30 days

41.82%

0.18%

Average

Audience Geo

Sofia

38.8%

Varna

14.2%

Plovdiv

7.3%

Burgas

3.9%

Limassol

3.9%

Other

31.9%

‌

Cveti Radoicheva

Bulgaria - Sofia

@cvetiradoicheva

22K

0% last 30 days

34.01%

1.96%

Could be improved

Audience Geo

Sofia

38.6%

Pleven

3.5%

Varna

1.9%

Toronto

1.9%

Barcelona

1.9%

Other

52.3%

‌

VANILLA KITCHEN

Bulgaria - Sofia

@vanillakitchensf

12.7K

0% last 30 days

16.24%

0.50%

Average

Audience Geo

Sofia

38.5%

Plovdiv

6.6%

Varna

4.1%

Copenhagen

2.2%

Koeln

1.6%

Other

47.0%

‌

Megami Club - Hotel Marinela

Bulgaria - Sofia

@megamiclub

18.6K

0% last 30 days

17.96%

1.68%

Average

Audience Geo

Sofia

38.3%

Dubai

4.8%

Plovdiv

3.7%

Miami

2.6%

Antwerpen

1.4%

Other

49.2%

‌

Harmonica Foods

Bulgaria - Sofia

@harmonica_foods

12.8K

0% last 30 days

22.86%

2.56%

Good

Audience Geo

Sofia

38.0%

Barcelona

3.7%

Varna

3.7%

Las Vegas

2.0%

London

2.0%

Other

50.6%

‌

Girls of Sofia | Женски Клуб

Bulgaria - Sofia

@girlsofsofia

23.1K

2.56% last 30 days

25.29%

0.88%

Average

Audience Geo

Sofia

38.0%

Plovdiv

4.0%

London

3.0%

Burgas

2.2%

Varna

2.2%

Other

50.6%

‌

Asen Nalby The Barber 💈🇧🇬

Bulgaria - Sofia

@asennalbantov

53K

0% last 30 days

25.85%

1.53%

Good

Audience Geo

Sofia

37.9%

Varna

5.8%

Plovdiv

5.8%

Hamburg

3.1%

Moga

3.1%

Other

44.4%

‌

Руми 🎀

Bulgaria - Sofia

@rumi_evtimova_999

27.8K

0% last 30 days

43.34%

3.72%

Could be improved

Audience Geo

Sofia

37.4%

Edinburgh

12.6%

Other

50.0%

‌

Pixi Photobooks 📚

Bulgaria - Sofia

@pixiphotobooks

19.2K

0% last 30 days

31.82%

0.24%

Average

Audience Geo

Sofia

37.0%

Varna

8.3%

Plovdiv

5.1%

Burgas

3.5%

Lviv

1.9%

Other

44.2%

Top Sofia Influencers on Instagram

Discover the top 20 influencers from Sofia who have the biggest audience in the city in February 2026.

The top 5 Sofia influencers on Instagram in February 2026 with their respective audience and engagement metrics:

Продукти за безопасно и красиво детство in Sofia (@ecoplay.bg) ranks in 1st place on the list. It has 15.2K followers and 52.93% of them come from the city. The account has grown by <0.01% in the last 30 days. Its audience consists of 19.47% of low-quality users. Its engagement rate is 0.80%.
ПУСКАМЕ РЕКЛАМИТЕ (@anomaly.bg) is currently ranked 2nd place among local influencers. The account has 10.3K followers, with 51.22% coming from the city. It increased its followers by <0.01% in the past 30 days. The audience consists of 21.54% of low-quality users. The account has a 1.37% ER.
Зорница Симеонова/Персонален треньор (@zornitsa.simeonova) ranked 3rd place on our top list of influencers. The Instagram account has gathered so far 12.9K followers and has grown its audience by <0.01% in the past 30 days. 47.37% of its followers are locals. The account has 11.98% of low-quality users. The engagement rate is 4.46%.
Ranking in the 4th place is LUSSÓ BY BORISOVI (@lussobyborisovi) with 11.4K followers, 45.65% coming from the city. The user increased their followers by <0.01% in the last 30 days. The audience has 26.91% of low-quality users. The account’s ER is 1.40%.
Kiril Gutsov (@kirilgutsov) ranks the 5ht place. The account garnered 31.5K followers until now and has grown by <0.01% in the last 30 days. 45.41% of the audience is local; 27.95% of the overall audience is low-quality. The account has an ER of 2.05%.