Customer Stories
How brands & agencies grow their business with HypeAuditor
Why hotel and travel influencers are worth considering
61%
The percentage of people who book a hotel after seeing it on Instagram
2-4x
The average engagement rate of travel influencer accounts vs brand accounts on Instagram
68%
The percentage of marketers who see Instagram as crucial for marketing campaigns
> 4x
The typical ROI per $ spent on influencer marketing
What makes travel influencer marketing effective?
Boosting brand visibility
Travel influencers aid with brand awareness. Their frequent mentions keep your hotel top-of-mind for travelers, making your brand more recognizable and memorable.
Creating genuine connections
Travel industry influencers engage with followers through comments, Q&A sessions, and live streams. This builds trust in the influencer's recommendations and, by extension, your hotel.
Driving direct bookings
Travel influencer content often includes links to booking platforms or special offers, encouraging immediate action. This can boost reservations, especially with exclusive deals or discounts.
Targeting niche audiences
Creators vary from luxury travel influencers to family travel influencers and more. Partnering with the right people helps your hotel attract the exact type of guests you want, ensuring better brand alignment.
How can HypeAuditor help?
HypeAuditor provides hotel brands with advanced tools and insights to enhance their marketing strategies. Here’s how our platform can elevate your hospitality campaigns:
Influencer marketing use cases in the hotel & travel industry
Hotel reviews
Reviews are detailed assessments of accommodations created by travel content creators. These reviews often occur within UGC campaigns, where influencers highlight their experiences and encourage followers to share their own.
Travel vlogs
These vlogs feature traveling influencers documenting their journeys, including hotel stays and local experiences. This content immerses followers in travel destinations and showcases what to expect.
Travel giveaways
Travel giveaways are contests or sweepstakes hosted by influencers, featuring prizes like hotel stays or vacation packages. These campaigns boost engagement and generate excitement around travel.
Hotel & travel influencer types to work with
There are different types of hotel and travel influencers that can enhance your campaign, depending on what you want to achieve.
Digital nomads
These influencers focus on the digital nomad lifestyle, sharing insights on remote work, co-working spaces, and long-term travel, catering to those who work while traveling.
Budget travelers
These influencers specialize in affordable travel, offering advice on budget-friendly accommodations, destinations, and travel hacks to make the most of every trip.
Travel photographers
These creatives capture the essence of travel through their lens, producing visually stunning content that highlights the beauty and diversity of various destinations.
