Identify ideal influencers
Leverage our AI-powered search to find top gaming and tech influencers who match your brand’s mission, tapping into a vast network of over 160 million accounts.
Why gaming and tech influencers are worth considering
~50%
The percentage of internet users who seek out videos about a product before buying it
21%
The percentage of 18-24-year-old internet users who follow online gaming influencers
> 4x
The typical ROI per $ spent on influencer marketing
68%
The percentage of marketers who see Instagram as crucial for marketing campaigns
What makes gaming influencer marketing work?
Building authentic relationships
Through live streams, gameplay, and direct interactions, gaming influencers generate trust among their audience. This trust extends to your brand, making gamers more likely to engage with your products.
Driving immediate sales
Gaming influencers can share links, promo codes, and exclusive offers, prompting quick purchases. This direct approach boosts sales and enhances engagement with your products through special deals and content.
Reaching targeted audiences
From competitive gamers to casual players, gaming and technology influencers reach specific niches. Partnering with the right influencers helps you connect with your ideal audience, whether you’re marketing gaming hardware or software.
Aligning with tech and gaming trends
Partnering with gaming influencers around new trends or product launches boosts your brand's relevance. This timing capitalizes on current interests and drives enthusiasm and sales during key periods.
How can HypeAuditor help?
HypeAuditor equips gaming and tech brands with advanced tools and insights to boost your marketing impact. Here’s how our platform can transform your campaigns:
Influencer marketing use cases in the gaming & hardware industry
Game reviews
Influencers provide detailed assessments of new games, focusing on gameplay and features to inform their audience within UGC campaigns.
Hardware unboxings
Influencers unveil and explore new gaming equipment or peripherals, showcasing features and performance to their gaming audience.
Gaming giveaways
Influencers host contests for gaming-related prizes, such as games or hardware, fostering engagement and excitement among their gaming community.
Gaming & hardware influencer types to work with
There are different types of gaming and hardware influencers that can enhance your campaign, depending on what you want to achieve.
Let's play creators
These engaging influencers share their gaming experiences through playthrough videos, live streams, and gaming challenges, fostering close relationships with their followers.
Tech enthusiasts
These experts showcase the latest gaming hardware and peripherals, offering tutorials, reviews, and unboxings, renowned for their technical knowledge and insights.
Esports athletes
These professional gamers compete in high-level tournaments and share their strategies, tips, and behind-the-scenes content, attracting followers passionate about competitive gaming.
