Advanced influencer discovery
Uncover the perfect influencers for your brand with advanced filtering options and AI-powered search from a pool of 135M+ accounts.
Revolutionize Your Influencer Marketing In The Beauty Industry
Launch showstopping influencer campaigns across various social networks. Grow your brand’s reach and recognition, turn viewers into loyal customers, and drive sales with evergreen content that keeps your brand front and center long after the campaign ends
See why beauty influencers deliver results
> 3x*
Average engagement rate of beauty influencer accounts vs beauty brand accounts
8.3%
The percentage of Instagram influencers creating beauty content (third-highest category)
> 4x
The average value you get per $ invested in influencer marketing
68%
The number of Gen Z users willing to make a purchase on TikTok
Why beauty influencer marketing works
Credibility and loyalty
Three out of four people seek purchase advice on social media. Influencers build trust and enhance brand loyalty with genuine recommendations.
User-generated content
Partnering with influencers can ignite a UGC campaign, encouraging fan-created content that amplifies your reach and brand message.
Inclusivity and diversity
Choose diverse influencers to represent your target market, displaying your products across various skin tones and features for a more inclusive image.
Sales & conversions
Boost sales with influencer endorsements by offering discount codes and special offers, driving purchases and increasing conversions.
How can HypeAuditor help?
Influencer marketing use cases in the beauty industry
How-to tutorials
Tutorials are typically created by long-term brand ambassadors or distributed during content whitelisting campaigns
Hauls
Hauls are gifting campaigns popular in the beauty and clothing industries, where influencers showcase products they've received from the brand
Product Reviews
In the beauty industry, product reviews often occur within UGC campaigns, where influencers review products and encourage followers to share their experiences
Beauty influencer types to work with
There are different types of beauty influencers that can enhance your campaign, depending on what you want to achieve
Product gurus
These are experts offering detailed reviews and recommendations to help followers navigate beauty products
Beauty vloggers
These are charismatic influencers sharing their beauty journeys through videos, makeup challenges, and lifestyle vlogs
Makeup artists (MUAs)
These are professionals showcasing their skills with tutorials ranging from everyday looks to avant-garde makeup, renowned for their technical prowess
