Get a clear view of where influencer marketing is heading in 2026. The new State of Influencer Marketing report breaks down fresh data from Instagram, TikTok, and YouTube so you can see what’s working now, how creator performance is changing, and what's trending. Use it to stress-test your plans for the year, spot new opportunities, and run influencer programs with more confidence.

State of Influencer Marketing 2026: Benchmarks and Trends
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What you will learn:
The main influencer marketing trends to watch in 2026
Fresh audience insights for Instagram, TikTok, and YouTube
What changed on the major social platforms recently
Creator insights on engagement quality, fake followers, and fraud risk
Standout creators, formats, and themes across social in 2026
Data-led forecasts for where influencer marketing is heading next









