HypeAuditor and Metricool joined forces to create the Instagram Content Playbook 2025, a data-driven guide built on 700 million posts from 28 million influencer accounts.
Inside, you’ll find benchmarks for every influencer tier, from emerging creators to mega-influencers, and data-backed, practical guidance on optimal posting strategies, formats, and frequency.
If Instagram is a core channel for your brand, agency, or creator business, this report will show you what actually works to build reach and engagement and get tangible results in 2025.
