ROI in Influencer Marketing

“ROI in Influencer Marketing” is a concise, 30-slide presentation that demystifies how to plan, track and improve the financial return of influencer programmes. Using clear formulas, live campaign examples and practical dashboards, it equips marketers with everything they need to prove impact and unlock bigger budgets.

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What you will learn:

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How to define ROI for influencer activity and link it to wider marketing objectives.

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Step-by-step formulas for calculating cost-per-engagement, cost-per-acquisition and overall campaign ROAS.

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The key metrics to track across Instagram, TikTok, YouTube and blogs—and which ones really matter to finance teams.

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Proven attribution models that connect influencer touchpoints to web traffic, conversions and lifetime value.

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Real-world benchmarks and case studies that show typical ROI ranges by industry and budget size.

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Practical tips for reporting results, forecasting future gains and negotiating larger influencer budgets with stakeholders.

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