This research delves into the realm of influencer marketing for social good, focusing on how the largest charities engage with Instagram influencers to advance their causes. Additionally, the research explores the perspectives of influencers themselves, offering insights into their motivations and feelings when collaborating with charities.
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- Whitepapers
- Marketing for Social Good

Empowering Social Good: Exploring the Dynamics of Influencer Marketing in Charitable Collaborations
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What you will learn
How the largest charities work with Instagram influencers?
What influencer marketing strategies do Charities use?
How influencers feel about collaborating with Charities?