#Ad Does #Ad Hurt Engagement? is a data-led benchmark report developed in collaboration with IMTB that examines whether transparent ad disclosure impacts influencer performance.
Analyzing 583,000 UK sponsored Instagram posts from over 116,000 creators, the report compares disclosed and non-disclosed content across every creator tier. It provides a data-based view of how #ad affects engagement, reach, and interaction. This gives brands, agencies, and creators a factual basis for disclosure and campaign decisions.
