2025 Marketing Benchmark Report

2025 Marketing Benchmark Report

The 2025 Marketing Benchmark Report is a joint study from Similarweb and HypeAuditor based on data from 8,000 websites across eight industries and nine channels. It gives you clear, current benchmarks for traffic, engagement, and creator-led content so you can see where you stand today and where you can grow next.

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What you will learn:

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How your digital performance compares with brands in 8 key industries, so you can see if you’re ahead, behind, or right in the middle.

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How traffic and engagement are spread across organic, paid, social, and other channels – and which ones are gaining or losing ground.

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Ranges and patterns from thousands of sites that show what strong performance looks like today.

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The common moves winning brands use to grow traffic, engagement, and visibility, and how they differ from the rest of the market.

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How creator and social activity sit next to other channels, and what that means for planning your mix for the next year.

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Simple ways to use these numbers to set goals, plan budgets, and have clearer conversations with your team and stakeholders.

The data providers:

Similarweb

Similarweb is a digital Intelligence platform that empowers brands and retailers to grow their digital market share by aggregating insights from real-user online behavior sourced from direct measurement, contributory networks, metered panels, data partnerships, and public data extraction.

HypeAuditor

HypeAuditor is an influencer marketing platform with a simple mission: to make influencer marketing effective, transparent, and pain-free with accurate data that aids both brands and content creators alike. HypeAuditor offers a variety of tools and features that can help solve acute challenges or serve as an all-in-one suite to simplify your influencer marketing strategy.