The most effective influencer marketing campaigns start well before they are launched, with brands investing time and energy into researching the market, the competition and their customers. Research is crucial for deriving long-term value from your influencer marketing and creator projects - this applies to both startups andany recognized brand.
But, how can you conduct meticulous, quality market research without it bringing your current campaign plans to a halt? Where do you start? And how can you turn these insights into actionable takeaways for your marketing strategy?
