Fashion is moving fast, literally and algorithmically. Our latest fashion report reveals the 10 fastest-growing fashion and apparel brand accounts, ranked by follower growth and engagement. Powered by HypeAuditor’s data, this report uncovers the real Instagram strategies behind top performers like Shein, Victoria’s Secret, Massimo Dutti, and more. Whether you're leading a luxury label, launching a DTC brand, or running fashion campaigns for clients, this report breaks down what's actually working on Instagram in 2025.
- Resources
- Top growing brands
- Fashion brands

Top Fashion Brands on Instagram 2025: Insights, Stats & Strategy
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What you will learn:
The top trends shaping fashion marketing on Instagram right now
Which formats and content types are fueling growth and virality
Real influencer collabs that are driving performance
How fashion brands are mixing emotion, community, and commerce
Key metrics like reach, ER, mentions, and follower growth
Actionable insights for your 2025 Instagram strategy