The beauty industry on Instagram is evolving fast – are you keeping up? Our Top Beauty Brands on Instagram 2025 report reveals the 10 fastest-growing beauty and cosmetics brand accounts on Instagram, with detailed data from HypeAuditor’s influencer marketing platform. Plus, get exclusive insights into what’s actually working on Instagram right now, from content formats to influencer strategies. Whether you’re a global brand, a start-up, or an agency partner, this report offers something for everyone to boost their Instagram performance in 2025.
- Resources
- Top growing brands
- Beauty brands

Top Beauty Brands on Instagram 2025: Stats, Insights, and Tips
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What you will learn:
The biggest trends shaping beauty marketing on Instagram in 2025
Which content formats are driving reach, engagement, and virality
Real examples of influencer collaborations that support growth
How localization and emotion play a role in beauty campaigns
Essential metrics like follower growth, ER, views, likes, and reach
Actionable tips that you can apply to your own campaigns