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Find similar influencers for any profile
HypeAuditor’s database contains tens of millions of influencers across multiple social media platforms. Simply enter the username of any profile for HypeAuditor to provide data-driven suggestions regarding which influencers are lookalikes of one another.
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Discover influencers with the same or better performance
If you think you’ve found a good influencer, you can use HypeAuditor to analyze their profile and performance. Within just a few clicks, you can check out engagement rates, audience authenticity, follower growth, and more.
Learn which influencers share similar audiences
An influencer isn’t an influencer without a good audience. Make sure you’re working only with content creators who have followers that match your target audience. Double up with two influencers on the same audience, or expand your reach by working with influencers whose audiences are different.
Find out which accounts produce comparable content
After you’ve located the right influencer for your brand, you might encounter a snag during the negotiation process that derails all chances for collaboration. With HypeAuditor’s Influencer Lookalike tool, you can quickly bounce back by identifying influencers with similar content and performance.
Double down on previous success
Imagine you’ve found an influencer that you love to work with and have enjoyed successful campaigns. With HypeAuditor’s Influencer Lookalike, you can discover influencers with similar performance and qualities so that you’re ready with a 1-2 influencer combo.
Narrow down lookalikes with filters
HypeAuditor supports multiple filters like location, language, and more, which can be used to eliminate certain lookalikes while bringing others to the front. For example, if you want to expand to a different continent and your current influencers don’t have a big following there, filters will help you find an influencer who can help.
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FAQ
What is a lookalike in influencer marketing?
In influencer marketing, lookalike can describe social media influencers and audiences. A lookalike audience is an audience that is similar to an existing audience or set of followers. Finding lookalike audiences makes it easier to effectively run and maximize the effectiveness of influencer marketing campaigns. Accordingly, a lookalike influencer is a content creator who resembles another influencer in terms of content, audience, and niche. They may even have the same number of followers. In both cases, the process of finding lookalikes requires analyzing characteristics, interests, demographics, and key behaviors. Brands may conduct lookalike targeting in order to expand the reach of their marketing campaigns and boost effectiveness by targeting people who are relatively identical in terms of behavior and demographics.
What is an influencer lookalike?
An influencer lookalike is an influencer who is similar to another influencer in terms of performance, audience, and category. It does not necessarily mean they physically resemble one another. Brands often try to leverage influencer lookalikes in order to reach a wider audience and enjoy comparable campaign results. Brands might also resort to influencer lookalikes as a way to optimize their marketing campaign spend since campaign results will be similar at a smaller price tag.
Why do you need an influencer lookalike tool?
An influencer lookalike tool is important as it helps brands identify influencers who have similar influencer performance and engagement rate as another content creator. Not only does this save considerable time and effort during the influencer research process, but it’s a cost-effective strategy that provides a chance to replicate campaign results produced by one influencer at a smaller cost while building brand awareness.
How do you use an influencer lookalike tool?
In order to use an influencer marketing tool like influencer lookalike, you provide the tool with data about a specific influencer or their audience: demographics, interests, influencer metrics, social media data, etc. The influencer lookalike tool then uses the data provided to identify influencers who resemble the initial influencer with regards to performance. You can then research the identified influencers and determine if collaborations and campaigns are worthwhile with them.
