HypeAuditor

Top Lego Influencers on Instagram in 2026

We discovered 2.5K influencers for Lego. Use HypeAuditor’s Influencer Discovery to uncover 2026’s best Lego influencers on Instagram. Find out which have genuine followers and engagement, and which don’t.
  • 1
    Ben Stubbs
    @bensbrick
    Followers
    71.7K
    Engagement rate
    0.93%
  • 2
    LEGO House
    @legohouse
    Followers
    339.4K
    Engagement rate
    0.29%
  • 3
    Pavel
    @ejik_rus
    Followers
    117K
    Engagement rate
    0.2%
  • 4
    LEGO STORE COLOMBIA
    @legostorecolombia
    Followers
    112.8K
    Engagement rate
    0.12%
  • 5
    LEGO Italia
    @legoitaly_official
    Followers
    418.2K
    Engagement rate
    0.44%
  • 6
    LEGO® Store Türkiye
    @legostoreturkey
    Followers
    74K
    Engagement rate
    0.32%
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  • 1
    Steve Guinness
    @thebrickconsultant
    Followers
    51K
    Engagement rate
    0.46%
  • 2
    LEGO® Indonesia
    @legoindonesia_official
    Followers
    52.2K
    Engagement rate
    0.34%
  • 3
    Chris Burton
    @halfasleepchris
    Followers
    89.4K
    Engagement rate
    1.51%
  • 4
    PROMOBRICKS LEGO News
    @promobricks
    Followers
    91.4K
    Engagement rate
    0.48%
  • 5
    Preston and Jonathon
    @preston_builds
    Followers
    187.2K
    Engagement rate
    0.6%
  • 6
    Jay Ong | Jay's Brick Blog
    @jayong28
    Followers
    69.1K
    Engagement rate
    1.21%
  • 7
    Tiago Catarino
    @tiagoreiscatarino
    Followers
    118.8K
    Engagement rate
    1.06%
  • 8
    Ethan Dewhurst
    @dewbricks
    Followers
    310.2K
    Engagement rate
    2.28%
  • 9
    LEGO® Careers
    @legocareers
    Followers
    84K
    Engagement rate
    0.51%
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  • 1
    Swipe to Build
    @lego_swipe_to_build
    Followers
    282.6K
    Engagement rate
    1.51%
  • 2
    The Lego Fans
    @thelegofans__
    Followers
    593.3K
    Engagement rate
    0.27%
  • 3
    LEGO POLSKA
    @legopoland_official
    Followers
    103.8K
    Engagement rate
    0.44%
  • 4
    LEGO Certified Stores AUS & NZ
    @legocertifiedstores_anz
    Followers
    64.2K
    Engagement rate
    0.46%
  • 5
    mattoncinostore
    @mattoncinostore
    Followers
    51.2K
    Engagement rate
    0.01%
  • 6
    Ethan Dungan
    @ethan.the.artisan
    Followers
    565.5K
    Engagement rate
    0.16%
  • 7
    Brickset
    @bricksetofficial
    Followers
    86.8K
    Engagement rate
    0.58%
  • 8
    Matt Nardella
    @matts_brickcollection
    Followers
    101.8K
    Engagement rate
    0.45%
  • 9
    LEGO Brasil
    @legostoresbr
    Followers
    227.2K
    Engagement rate
    0.57%
See all top Lego accounts
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