Customer Stories
How brands & agencies grow their business with HypeAuditor
Just 7 steps? You heard that right
Step 0: Strategic Planning
To succeed in influencer marketing, it is important to start with a well-planned campaign and set clear, achievable goals that align with your brand's vision. Ensuring these goals are feasible within your budget and applying principles like the SMART criteria is paramount to ensuring you can meet your objectives down the line.
Step 1: Market & Competitor Analysis
To effectively run influencer marketing campaigns, it is important to understand market trends and evaluate the campaigns of competitors and other big players in your industry. Competitor analysis can help you save time and resources, learn from the best practices and mistakes of others, and make informed decisions for your future marketing efforts.
Step 2: Influencer Discovery
Finding the right influencers for your campaigns is essential but can be tricky. With so many niches and audiences becoming skeptical of who they trust, it’s important to find creators who can authentically connect with your target market. It can be difficult to strike a balance between finding the perfect influencer among millions of potential accounts and managing your time, but AI-driven filtering and automation tools can make finding the right match easier.
Step 3: Influencer Outreach
Once you have selected your influencers, the next step is to reach out to them. However, this can be difficult as it takes time and effort to craft messages that are both informative and engaging, especially when trying to collaborate with a large number of influencers at once. Having the right tools on hand can amplify your recruitment efforts and help your messages stand out in even the busiest influencers' inboxes.
Step 4: Influencer Analysis
After getting responses from some of your selected influencers, it is important to ensure that they are authentic and trustworthy. With the prevalence of bot accounts and engagement pods on social media platforms, you shouldn’t rely solely on follow counts and engagement rate. Deep account analysis can help put your concerns to rest, but it should include thorough account vetting, exposing fraudulent growth patterns, and checking audience quality.
Step 5: Media Planning
To ensure your campaign’s potential and convince your clients or managers of its future performance, you’ll need to provide predictions based on reliable data. A media plan, which is a pre-campaign estimate of performance across various metrics, can help reduce the risk of mistakes and guesswork. By providing stakeholders with a media plan beforehand, you can temper expectations and be better prepared for what’s to come.
Step 6: Campaign Management
Managing a campaign once it goes live can be challenging as you need to communicate with influencers, track timelines, and watch out for red flags. While it is possible to do this manually, documenting and automating this process can make it easier to handle. At this step, it makes sense to track campaign-specific hashtags, monitor posts for fraudulent activity, analyze sentiment to track audience reactions and make changes on the go as needed.
Step 7: Reporting
Creating campaign reports is indispensable as it enables you to assess and share the performance of your current campaign, as well as learn and improve for future campaigns. However, reporting can be time-consuming and cumbersome. Advanced reporting techniques and tools can help you quickly draft key metrics and analysis from your campaign dashboard and present them in a professional package that is ready to share with colleagues and clients.
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About HypeAuditor
Our Mission
Here at HypeAuditor, we’re passionate about making influencer marketing better for everyone involved: influencers want to work with quality brands, brands want results, and influencer marketers want the tools to facilitate both.
Our Impact on the Market
Thanks to iterations of our product offering, we discovered that by promoting a data-driven, results-focused approach for businesses, we in turn encourage authentic and organic growth among the influencers they collaborated with.
Our Product
That’s how we came to create the HypeAuditor that is known and loved by brands and creators today: an all-in-one solution that renders influencer marketing effective, transparent, and pain-free.
