Free TikTok Engagement Rate Calculator

The engagement rate TikTok is a specific metric that demonstrates how actively your followers interact with your account and the content you provide. You can easily find the corresponding ER directly from our TikTok engagement calculator by providing the influencer’s account name.

It provides a comprehensive overview of an influencer’s TikTok followers’ engagement. This calculated metric indicates how individuals engage with the content of a TikTok profile. The number of followers on social media platforms such as TikTok can be an incomplete metric. Therefore, you should measure the number of views, likes, and comments.

TikTok Influencer Engagement Rate combines the number of likes, comments, and shares, divided by the number of views.

Thus, the formula can be written as the following:

((Number of likes + number of comments + number of shares) / number of views) * 100%

At HypeAuditor, we use the latest 30 posts to calculate influencers’ post engagements and compare the influencer engagement rate with similar accounts to provide a benchmark. Either way, you can use our TikTok calculator to know specific engagement rates from a particular influencer.

The average Engagement rate on TikTok in 2020 is 17.5%. TikTok Audience is far more engaged, and unlike on Instagram, ER doesn’t depend on the profile’s audience size. On average, creators with over 500K followers have a higher engagement rate than those with 0K followers but lower ER than creators with 5K followers.

As we have already seen, the engagement rate of TikTok influencers decreased in 2021. Thus, any TikTok engagement rate higher or equal to 13% is considered a reasonable engagement rate for TikTok influencers. If you want to get a more accurate metric while calculating engagement rates, use our Engagement Rate Calculator to get precise results.

The engagement rate reveals how followers of an influencer interact with their TikTok content. We use the TikTok engagement rate to measure the audience’s trust in the influencer. Now, this is not the only factor you should consider. Influencers on TikTok can buy fake comments and likes, which can skew this metric. Although there are tools to determine the number of fake followers and fake influencer’s engagement rates, human judgment may almost consistently outperform these tools.

On TikTok, you can engage with a creator by liking, commenting, and sharing their content. There is a strong correlation between the number of engagements and the number of views, the more views your video gets, the more likes and comments you receive. If you want to grow the views count and TikTok engagement rate, your profile should appear in the “For You” section. Here are the tips and tricks from TikTok that help you appear on the For You page.

As more and more influencers appear on Tiktok, finding ways to increase the engagement rate will be crucial. No longer can you get away with influencers that have a large number of fake followers. The calculation of possible earnings estimates is always proportional to followers engagements and the number of views that can be obtained.

As a creator, your top priority should always be to increase engagement rates. Here are some methods for improving your Tiktok engagements:

Create excellent content

That may seem obvious, but even in 2021, many creators forget that content remains king. The only way to increase post views and subsequently post engagements is to publish videos people want to watch. That will not only increase engagements.

Leverage TikTok trends

One of the simplest ways to increase TikTok engagements and video views is to anticipate emerging TikTok challenges and trends. That is one of the "secret" methods employed by the influencer marketing factory to rapidly produce more influencers on a large scale.

Cross-promote

Don’t just stop at Tiktok influencers. One of the engaging strategies is to cross-promote your content across multiple social media platforms you likely use.

For instance, if you have a YouTube channel, you could record a condensed version of it and upload it to Tiktok. Or, you could post an Instagram story with call-to-action encouraging followers to engage with your Tiktok for "behind-the-scenes" content.

Collaborate with other influential individuals

Cannot recall any TikTok influencers? No problem! Getting yourself in front of the audiences of other influencers is another method for attracting Tiktok views and ultimately increasing engagement. It could be a one-time mention in the Influencer video or a series of videos on a relevant topic to both your followers and theirs.