Top Lego Influencers on Instagram in 2024
- 1LEGO House@legohouseFollowers271.1KEngagement rate0.59%
- 2Tiago Catarino@tiagoreiscatarinoFollowers125.1KEngagement rate0.92%
- 3Sunday Bricks LEGO in India@sundaybricksFollowers70.5KEngagement rate0.04%
- 4PROMOBRICKS LEGO News@promobricksFollowers97.8KEngagement rate1.53%
- 5Preston and Jonathon@preston_buildsFollowers151.3KEngagement rate0.43%
- 6LEGO Germany@legogermany_officialFollowers165.9KEngagement rate1.03%
- 1LEGO POLSKA@legopoland_officialFollowers64.6KEngagement rate0.72%
- 2MiniSuperHeroesToday: LEGO Fan@minisuperheroestodayFollowers170.9KEngagement rate1.02%
- 3Meltymochi | The Lego Car Girl | Natural Redhead@meltymochi669Followers152KEngagement rate0.86%
- 4SEV BRICK - LEGO City Train Builder@sevbrickFollowers63.7KEngagement rate1.61%
- 5Łukasz Więcek@lukasdataFollowers101.2KEngagement rate0.4%
- 6Emily | LEGO & Lifestyle@its.emmasaurusFollowers153KEngagement rate12.15%
- 7Back 2 Brick LEGO Blog & Podcast@back2brick2Followers70.7KEngagement rate0.15%
- 8Swipe to Build@lego_swipe_to_buildFollowers139.1KEngagement rate4.98%
- 9Xander’s Bricks@xanders_bricksFollowers84.1KEngagement rate0.22%
- 1Tienda LEGO Chile@tiendalegochileFollowers60.9KEngagement rate0.23%
- 2Minifigbin@minifigbinFollowers61.9KEngagement rate0.69%
- 3LEGO Italia@legoitaly_officialFollowers284.8KEngagement rate0.54%
- 4lego.dailycorner@lego.dailycornerFollowers56.2KEngagement rate0.02%
- 5StudWars@studwarsFollowers69.9KEngagement rate0.51%
- 6Riley S@brickscience_officialFollowers658.5KEngagement rate2.63%
- 7Moko@moko_bricksFollowers53.4KEngagement rate26.48%
- 8Brickset@bricksetofficialFollowers78.9KEngagement rate0.74%
- 9Justine Fisher | The Lego Mommy@thelegomommyFollowers215.5KEngagement rate0.53%
Top Lego Influencers
Who is the most famous Lego influencer?
Some of the most famous Lego influencers on Instagram right now include @tiagoreiscatarino, @sundaybricks, and @promobricks. What these influencers have in common is the highly engaged audience they have built by creating and sharing content that resonates with them. If you want to get a sense of what works well in the Lego niche and get inspiration for your own Instagram content, keep an eye on them.
How do I find Lego influencers?
Finding Lego influencers is crucial for promoting your brand on social media. Start by searching for relevant hashtags, such as #lego on Instagram. Then, you can explore popular accounts by following those brands in the Lego niche that tend to collaborate with influencers — such brands frequently tag creators in their posts.
At our platform, we have Influencer Analytics, a data-driven tool that can help you select the right Lego influencer for your brand campaign. Also, if you’re tight on budget, consider using our Pricing Calculator to estimate the rates for sponsored content, making it easier to plan your influencer campaign.