Customer Stories
How brands & agencies grow their business with HypeAuditor
HypeAuditor Enables Vitamin Marketing Studios to Easily Track Campaign Progress
Since starting locally in 2015, Vitamin Marketing Studios has grown its client portfolio to include global brands. They work together with Philippine-based SMBs as well as with international businesses that want to localize their brand in the region. They are familiar with numerous industries and have worked with fashion, beauty, and tech companies just to mention a few.
“We like that data like reach, and engagement rate are readily available for us on the platform because those are benchmarks we provide to our clients.”
Raizza Ten
Junior Influencer Marketing Manager at Vitamin Marketing Studios
Vitamin Marketing Studios uses several of HypeAuditor’s features including Campaign Management. It eliminated lengthy back-and-forth between influencers and their team to update metrics on content. Apart from this, they also frequently use the Influencer Discovery and Analytical Reports tools.
How HypeAuditor helped Vitamin Marketing Studios in the past 9 months:
Effortlessly tracking campaign metrics, including Instagram Stories.
Benchmark influencers’ follower size to their engagement rate.
Find content creators similar to their client’s previous ambassadors.
"[HypeAuditor] made the work very efficient. All we have to do is set it up in the beginning, leave it there, and then at the end of the campaign we check back to see the report made by HypeAuditor."
Trish Baranda
Senior Influencer Marketing Manager at Vitamin Marketing Studios
- Business Challenges:
Using spreadsheets for monitoring campaigns
Vitamin Marketing Studios isn’t the first agency that used manual solutions to keep up with campaign results. According to their team, they often had to record campaign metrics in spreadsheets. For this, they had to check in with influencers consistently and obtain key data from them. These procedures consumed a lot of time and slowed down campaign tracking and reporting.
Lengthy and tedious influencer evaluation
Although they haven’t encountered influencer fraud yet, they always double-check influencers, especially their followers' size with their engagement. High audience size isn’t a guarantee for success and when it is combined with low engagement that is a warning sign.
- HypeAuditor as the Solution:
Campaign execution with minimal effort
Vitamin Marketing Studios has been using HypeAuditor’s Campaign Management feature for setting up and running influencer campaigns. They no longer have to manually gather data from each content creator, since tracking is automated and data is available in an instant.
Valuable data at their fingertips
Their team especially focuses on the Earned Media Value, since this is the key to proving to clients that their marketing efforts were successful. The second most important metric is reach, a metric inevitable to check in case of brand awareness campaigns.
Finding influencers who cater to their clients’ preferences
Clients often request to partner with key opinion leaders similar to other content creators they worked with before. Vitamin Marketing Studios uses the Influencer Lookalike tool to discover influencers similar in aesthetics, storytelling, niche, and reach to their clients’ former brand ambassadors.
- The results:
Strengthening brand loyalty
To ensure brand loyalty from influencers' size, many brands prefer candidates who haven't worked with their major competitors. Vitamin Influencer Marketing can easily check brand mentions in influencer reports and eliminate prospects who have collaborated with their client’s key rivals.
Campaign results
HypeAuditor’s automated processes enable Vitamin Marketing Solution to monitor the impact of posts during campaigns. Once the campaign is over, the crucial stats, such as EMV and ROI are calculated which the team can show to their clients.
“I like that we can easily email you when we have concerns and you get back to us like fairly fast. It’s made the experience more positive for us.”
Irish Reyes
Junior Influencer Marketing Manager at Vitamin Marketing Studios
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