Visi Agia adopted HypeAuditor as a complementary tool to support their influencer marketing workflows, specifically for Instagram. The key capabilities they leverage include:
Influencer Discovery: Using filters like category, location, audience demographics, etc., Visi Agia Global is able to find influencers that fit specific campaign requirements for Instagram campaigns.
Audience Analysis: HypeAuditor′s audience quality scoring and fraud detection help them vet influencers and ensure their audiences align with target segments before partnerships.
Campaign Management: The campaign tracking tool allows them to monitor real-time metrics like hashtag performance, engagements, reach, etc. across all influencers for a campaign.
Reporting: With pre-built report templates, Visi Agia Global can quickly compile comprehensive post-campaign reports with key metrics like ER, outreached audience, views, and more.
