Customer Stories
How brands & agencies grow their business with HypeAuditor
Sun Siyam Resorts is a leading hospitality company in the Maldives, with 5 resorts operating in the region, as well as an additional resort in Sri Lanka. The hotel and travel industry is prominent in the influencer marketing scene, with many travel bloggers and creators pushing content to promote brands in the field.
Standing out with the right social media strategy is imperative for success – and as such, Sun Siyam required a robust influencer marketing analytics platform to support its ambitious social media growth goals across multiple resort properties.
- Business Challenges:
As a large hospitality group with numerous resorts in two prime locations, Sun Siyam needed an efficient way to vet and collaborate with influencers, content creators, and media partners across various regions and target audiences.
From 2022, the team was focused on growing the group's main Instagram account, requiring a data-driven approach to identify the right influencers with relevant audiences.
- HypeAuditor as the Solution:
Sun Siyam made use of HypeAuditor's audience analytics and fraud detection capabilities to vet potential influencer collaborations, ensuring they align with the group's target demographics and engagement goals. This also enabled them to use giveaways in an effective manner, reaching the audiences they needed.
The team leveraged Hype Auditor's data on factors like follower quality, geographic distribution, and content performance to make informed decisions about which influencers to work with for specific campaigns and promotions.
HypeAuditor's reporting was also instrumental in helping Sun Siyam track the success of its influencer collaborations and giveaway contests, allowing it to optimize its social media strategy and achieve its growth targets.
- The result:
Thanks to the insights provided by HypeAuditor, Sun Siyam has been able to successfully collaborate with a diverse range of influencers, content creators, and media partners to drive engagement and follower growth across their resort properties' social media accounts.
All the resorts accounts and group’s main Instagram account has seen a steady increase in followers, and thanks to strategic uses of giveaways via partnerships with vetted influencers, growth has been maintained and is on track to reach further goals in the upcoming months.
“We had a lot of collaborations with giveaways, it's worked so well for us – and this could only be achieved from the analytics that we got from HypeAuditor… so thank you guys for that, for helping us to achieve our target goal at the end of 2023.”
Shammun Mohd
Director of Digital Communications at Sun Siyam Resorts
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