Customer Stories
How brands & agencies grow their business with HypeAuditor
OM Digital Solutions Corporation is a Japanese company specializing in electronics products for both consumer and professional use. Established in 2021 as a result of divestiture from Olympus Corporation, OM Digital Solutions delivers innovation to the imaging and audio markets under the “OM SYSTEM” name.
- The Challenge:
Manual Processes
Before HypeAuditor, OM Digital Solutions’ team relied heavily on manual tracking. Identifying new influencers, collecting engagement data, and storing past collaborations were all time-consuming processes that required multiple spreadsheets and manual checks.
Ensuring Influencer Authenticity
OM Digital Solutions wanted to work with creators who were truly engaged and authentic with their audience especially on key platforms like YouTube and Instagram.
Centralized Campaign & Reporting Needs
The team needed a way to keep track of both ongoing and past collaborations—monitoring influencer content performance, average views, and user engagement over time to share with internal stakeholders.
- HypeAuditor as the Solution:
Robust Reports for Comprehensive Analysis
HypeAuditor’s Reports gave OM Digital Solutions immediate, detailed insights into audience demographics, engagement rates, and authenticity checks. This data helped identify which influencers consistently hit growth benchmarks and posted authentic content.
Streamlined Campaigns and Centralized Tracking
With the Campaigns module, the team can group influencers by product focus—like specific camera lines—and automatically track YouTube and Instagram posts. This unified view of performance data (views, likes, comments, and overall reach) simplifies quarterly and annual reporting.
Easy Collaboration and Organization
Nicole uses HypeAuditor to create lists of prospective influencers, keep notes on past collaborations, and maintain a smooth workflow.
“This is our first platform for influencer management. We used to do everything manually, which was really time-consuming. Now it’s all in one place, and if we need to generate a yearly report, all the data is already there. We no longer have to sift through multiple files—it’s all visual and straightforward.”
Nicole Brown
Marketing Content & Outreach Specialist
- Results:
Time Savings:
Manual processes that took hours now only take a fraction of the time, giving Nicole more bandwidth for strategic planning.
Higher Content Authenticity:
Using HypeAuditor’s Audience Quality Score and engagement metrics, OM Digital Solutions can avoid collaborating with influencers who have suspicious growth or fake followers.
Improved Stakeholder Reporting:
With everything centralized, annual and quarterly recaps of influencer activity are easily compiled—reinforcing the effectiveness of each campaign.
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