Mood Media Croatia is a marketing and media agency that helps brands build strong digital communication and social media presence. The team works with brands on content strategy, audience engagement, and influencer collaborations.
- Business Challenges
When running influencer campaigns, the team needed a reliable way to evaluate creators and monitor campaign performance. Key challenges included:
Understanding influencer audience demographics
Identifying creators with strong engagement
Tracking campaign performance metrics such as views and engagement
Without a specialized analytics tool, it was difficult to make data-driven decisions about influencer partnerships.
- HypeAuditor as the Solution
Mood Media Croatia implemented HypeAuditor to analyze influencers and monitor campaign performance across Instagram and TikTok. The team mainly uses:
Reports for influencer analytics
Influencer Discovery to identify relevant creators
Lookalike accounts to expand influencer lists
- The Result
Using HypeAuditor helped the team:
Monitor influencer campaign performance more efficiently
Gain deeper insights into influencer audiences
Evaluate creators using reliable performance metrics
One of the main KPIs they track is average views per video, which helps estimate campaign reach.
Key metrics Moon Media tracks
| Metric | Why it matters |
|---|---|
| Average views per video | Measures reach potential |
| Engagement Rate (ER) | Evaluates audience interaction |
| Audience demographics | Ensures relevance for brand campaigns |
“Customer service is amazing and we love communicating with the team.”
Tena Radojčić
Project Manager at Mood Media
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