How MediaMarkt used HypeAuditor to recruit influencers in record time to bolster Black Friday sales

Building a list of relevant influencers to reach large audiences

MediaMarkt was planning a massive Black Friday campaign. NewTV Generation needed to make a solid list of relevant influencers for their client’s campaign based on the audience demographics. They struggled to find creators who could help MediaMarkt reach an authentic audience and produce high engagement rates.

Filtering out low-quality influencers

When building a list of influencers for their MediaMarkt, NewTV Generation faced the challenge of detecting low-quality creators with inauthentic audiences. Their goal was to pick the best candidates and avoid accounts with fake followers to ensure their client didn’t waste their budget on ineffective partnerships.

Providing the client with informative campaign reports

To help MediaMarkt make a data-driven decision, NewTV Generation needed to offer them easy-to-understand campaign reports containing all vital information about influencers.

Accurate audience demographics in HypeAuditor’s reports allow finding creators with the client’s target market

At first, NewTV Generation searched for influencers using audience filters in HypeAuditor and made a long list of candidates for their client’s campaign. Then the agency studied multiple metrics in the Account Analytics reports to understand the performance, engagement, and audience quality of each influencer. That helped them build a solid list of creators for MediaMarkt’s campaign.

MediaMarkt got a global list of influencers for their Black Friday campaign

The global technology market giant MediaMarkt wanted to launch a campaign with a maximum reach to announce great discounts during the Black Friday period.