Customer Stories
How brands & agencies grow their business with HypeAuditor
About
Media Investment is a Romanian media marketing agency, which is one of the oldest on the market and one of the biggest with the highest share. They provide advertising solutions and professional media services to numerous small and big clients in various business niches, starting from the fashion industry and ending with the financial companies.
For the past years, they noticed that a lot of their customers are now allocating budgets specifically to influencers marketing campaigns. As now, more and more big corporations are taking content creators as part of their marketing communication strategy. Thus, instead of sticking to the good-old methods and practices of influencer management, the marketing department understood that they required a platform that could manage and replace most of the common routine tasks.
With HypeAuditor in 3 months:
Improved the efficiency of the marketing team efforts.
Significantly change the approach for any influencer marketing collaborations.
Huge impact for any related business projects.
“HypeAuditor platform made our work easier. It helped us save time, while being totally user-friendly.”
Ruxandra Carstea
Special projects specialist
- Business Challenges
Lack of singular space to manage influencers
Innovaty was utilizing the regular approach to manage all of the potential influencer collaborations: through emails and WhatsApp messages. The marketing team decided to rapidly shift to a different method, as the current one was too disoriented.
Select authentic influencers who in the target countries and with the highest ER
In most cases, Media Investment agency required a highly accurate and transparent metrics of potential influencers to correctly estimate the total budget and present it to the incoming stakeholders. More specifically, they focused on the combination of ER (Engagement Rate), the estimated reach, demographics data, brand affinity and the growth rate of a selected influencer over a long period of time.
- HypeAuditor as the Solution:
A singular platform for monitoring the influencer campaigns
With the HypeAuditor Campaign management tool, the Media Investment, together with Innovaty could carefully monitor every single step of their ongoing campaigns. At the same time, they were to create a resourceful post-buy report.
Detailed influencer reports with dynamic analytics
Media Investment and Innovaty can now quickly dissect each particular profile via Influencer Analytics. The marketing team can confidently connect with influencers and reliably present them during stakeholder meetings by assessing demographic data and various brand affinity collaborations. In addition, they create a transparent yet beautiful report for each chosen content creator.
- The result:
HypeAuditor helped Media Investment to monitor the campaign and to create a resourceful post-buy report for Schwarzkopf LIVE.
Successfully implemented an influencer marketing campaign with Schwarzkopf LIVE
Schwarzkopf LIVE has launched a filter that allows people to change their hair color and choose which suits them best. Media Investment, with the support of Innovaty, found two big TikTok influencers who promoted the idea and attracted more traffic to the campaign to boost this idea. The rest of the influencers were used to create authentic and user-generated content using this filter.
The entire campaign was super engaging and easy to share. With over 21 million views, it was an incredibly successful global campaign implemented with only 40+ TikTok influencers.
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