Impression Group is a talent agency focused on promoting athletes and sports personalities throughout the MENA region. The agency manages every aspect of its roster’s online presence—from organic follower growth to branded campaign execution—across Instagram, TikTok, YouTube and Snapchat. To keep decisions firmly data-driven, Impression Group adopted HypeAuditor in May 2024 and now relies on the platform every day.
- Business Challenges
Manual data collection
Before HypeAuditor, the team had to request screenshots and exports from each influencer—time-consuming and error-prone.
Finding niche, high-value talent
Sponsors often ask for mega-influencers in specific countries or categories. Impression Group needed a faster way to locate and qualify them.
Spotting fraud and inflated pricing
Fake followers and engagement manipulation threatened campaign ROI and the agency’s credibility.
Multi-platform reporting
Clients wanted unified metrics across IG, TikTok, YouTube and Snapchat, but each network offered different, siloed analytics.
- HypeAuditor as the Solution
Instant, in-depth influencer reports
With one click, Impression Group pulls 35 + metrics on any creator—top countries, age & gender split, follower authenticity, CPM/CPE benchmarks and historical growth. “Getting instant stats without waiting for talent to send PDFs is a game-changer,” notes Majdi.
Precision discovery filters
Location, category, audience size and keyword filters help the team surface exactly the right athletes—whether that’s a mega Saudi footballer or an emerging Egyptian sprinter—within minutes instead of hours.
Fraud detection & cost benchmarking
Authenticity scores, suspicious-growth alerts and HypeAuditor’s proprietary Estimated Ad Cost metric let the agency weed out inflated prices and fake audiences before negotiations begin.
Cross-platform intelligence
Even though Snapchat and TikTok provide limited native data, HypeAuditor’s multi-network reports give Impression Group a consolidated view, making it easier to present holistic strategies to brands.
- The Result
60 % follower surge for a key athlete
Analysis revealed 60 % of his audience were fashion-oriented, prompting a wardrobe-focused content pivot that lifted followers from 1.4 M to 2 M in a few months.
Significant time savings
Automated reports eliminated manual data-chasing, freeing the Influencer Manager to focus on strategy rather than spreadsheets.
Higher campaign credibility
Data-backed proposals built trust with sponsors and justified talent fees with concrete CPM/CPE benchmarks.
New revenue streams
Discovery surfaced untapped mid-tier athletes, opening doors to additional brand partnerships across the GCC.
“HypeAuditor lets us see the real numbers instantly—no waiting on influencers, no guesswork. It helps our talent grow and our clients invest with confidence.”
Majdi Alshammas
Product Director, Impression Group
Armed with HypeAuditor’s evolving toolkit, the agency is poised to continue delivering data-driven growth for MENA’s brightest sports stars—faster and more efficiently than ever before.
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