Detecting inauthentic influencers to prevent the clients from wasting budgets on fake collaborations
Influencer fraud is a big problem for the industry. Organic Instagram growth is a long and arduous process. Not all influencers are ready to invest their time and money in it. Besides, tons of apps and websites attempt to allow users to get followers, likes, and comments immediately, in any quantity, and without large budgets.
There are plenty of Influencers who buy followers, increase their comments and likes in Comments pods or take part in Giveaways.
A giveaway is a shadow method of quickly growing an account. If your brand collaborates with an influencer who has participated in Giveaways, it can do your business more harm than good. The audience of those influencers is usually not interested in the creator‘s content because they were motivated by the prizes of a Giveaway when they followed the influencer account.
Giveaways across Europe have very different regulations. Sometimes a Giveaway is considered as a competition by the local authorities. In this case, you need to apply for it. But it‘s usually relatively easy to run Giveaways. For example, in the UK, you simply buy something as a prize and give away whatever immediately, for instance.
Fullswing wanted to avoid collaboration with fake influencers to ensure that they provide high-quality service to their customers and that their client‘s marketing budgets are protected from influencer fraud.