Customer Stories
How brands & agencies grow their business with HypeAuditor
Boomlet leans on critical metrics to create result-oriented campaigns
Boomlet Media Group is an Indian influencer marketing agency, that puts a lot of emphasis on data to find the most relevant influencers for its clients. The company works mostly with Indian brands across the country that all have specific necessities related to influencers. Boomlet takes full advantage of HypeAuditor’s search tool and its advanced filters when they are looking for influencers. They especially focus on engagement rates and location so that the content is relevant and generates ample interactions.
Besides securing creators with authentic audiences, good engagement rates, and reach, they also use the My Network relationship management tool to organize pre-vetted creators. These inventories saved them in the past when they were approached by brands last minute and had to present numerous influencer profiles in an extremely short time.
How HypeAuditor helped Boomlet in the past 3 years:
HypeAuditor’s Discovery tool and its filters ensure Boomlet identifies the most fitting influencers for its clients’ campaigns.
With My Network, Boomlet creates lists of similar niche influencers to save time when trying to recommend creators quickly.
Boomlet leverages the Media Plans tool to design multiple campaigns and see its CPM, budget, and engagement estimates.
“Going through the hashtags and profiles manually is challenging [...], but with HypeAuditor it's very time-saving. To be very honest, all of the filters are valuable to us. It's a go-to platform for us.”
Maroof Ansari
Sr. Manager in Deployment at Boomlet
- Business Challenges:
Reviewing influencers across several platforms
It takes immense time to comb through influencers’ posts, hashtags, and profiles and check whether they align with a campaign’s expectations or not. Boomlet is contacted by around 400 brands every month, sometimes a few days before the campaign’s launch. Searching for influencers by hand in such circumstances is impossible.
Avoid fraud linked to influencer marketing
The problem of inauthentic engagement and fake audiences has ruined many brand’s campaigns before. Boomlet has also faced influencer fraud, a problem that undermines businesses’ trust in the industry. To avoid losing clients, Boomlet had to invest in methods that ensure that creators have quality followers and organic engagement.
- HypeAuditor as the Solution:
Reliable data and tools to carry out influencer discovery, analysis, and management
HypeAuditor’s state-of-the-art tools and specific data help Boomlet discover creators with true audiences, high engagement, and reach within brands’ budgets. Boomlet builds and manages influencer lists around a variety of topics with My Network (HypeAuditor’s IRM). On the one hand, they have diverse pre-selected creator catalogs that they can quickly share with companies if they urgently need to find influencers. On the other hand, these lists enable them to easily scale campaigns in quantity and persuade clients to increase the campaign budget.
Data is pivotal in gaining competitor insights and planning campaigns
Boomlet uses HypeAuditor’s Market and Competitor Analysis tools to understand the market and the competitive environment. During their research, they pay special attention to mentions, reach, budget, and influencers’ performance and region.
The agency leverages the Media Plans tool’s budget estimates, CPE, reach, and engagement rate forecasts. Through the tool, the team executed many successful campaigns. Moreover, they closed several brand deals thanks to the professional-looking reports.
- The result:
Valuable insights help Boomlet in influencer selection
Since using HypeAuditor, Boomlet successfully identifies influencers with suspicious engagement and audience thus evading failed campaigns and client losses. They can recommend to their clients creators who meet particular criteria, such as location, engagement rate, and cost.
Saving time and increasing efficiency
The team saves a lot of time with HypeAuditor’s tools and insights. What should have taken days and many people to accomplish in the past, now it’s done in a fraction of the time.
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