How Bitmedia Streamlines Influencer Searches and Client Offers with HypeAuditor

In their work, Bitmedia prioritizes data-driven decisions to find influencers who can drive their clients’ campaign success. However, they faced several challenges before using HypeAuditor.

Finding influencer on social media

Bitmedia views social media, especially X, as a critical tool to connect with audiences who share aligned interests and are most active. The ex-Twitter's native analytics weren't enough to help them find relevant influencers and create campaigns that resonate. As a result, finding highly relevant influencers has been a challenge.

Creating a presentable media plan for clients

Bitmedia has always aimed to present offers to clients compellingly and professionally, complete with detailed metrics. However, compiling influencer data into a visually appealing and easy-to-understand media plan was time-consuming and often lacked a standardized format.

Simplifying the process of finding influencers

With HypeAuditor’s Influencer Discovery database and advanced filters that can be adjusted to their needs, Bitmedia has successfully identified potential influencers on YouTube, X, and TikTok who can effectively engage audiences with their expertise.

More professional presentation using an advanced media plan

HypeAuditor enables Bitmedia to present campaign plans in a visually appealing and informative way using the Media Plan feature. This tool allows them to easily create media plans by adding influencers and editing details, with campaign outputs automatically calculated. Metrics such as estimated reach, engagement rate, Cost Per Engagement (CPE), Cost Per Thousand (CPM), Earned Media Value (EMV), and Return on Investment (ROI) are included. These metrics can be shown or hidden and customized to fit Bitmedia’s specific needs.

Comparing influencers to find the best ones

Bitmedia can now compare multiple influencer accounts without using their report credits. This comparison feature is available for six different platforms and allows them to analyze up to 100 accounts at once. It even includes an Audience Fit metric, which indicates the percentage of an influencer’s audience that matches their target demographics. This helps them make more informed decisions when selecting influencers by directly comparing their suitability against others.

The easier way to find influencers

Bitmedia has discovered many new YouTube channels with great potential for collaboration using HypeAuditor’s Influencer Discovery. For them, this feature has proven to be highly useful and more than satisfactory, enabling them to find influencers with ease.

Smarter, sleeker presentations for clients

Bitmedia was impressed with the media plan feature right from the first trial. Its comprehensiveness, clean design, and customizable options have helped it present client offers in a more polished and engaging manner.

Satisfied clients

At the end of the day, client satisfaction is what truly matters — and that’s exactly what Bitmedia has achieved with HypeAuditor. Their efforts paid off, with happy clients, more orders, and a continuous cycle of success. Happy clients, happy life.