Customer Stories
How brands & agencies grow their business with HypeAuditor
HypeAuditor Ensures AvantLink’s Affiliate Marketing Technology Relies on Current Data
AvantLink has been in affiliate marketing for 19 years and has witnessed major industry changes during that time. An example of these transformations was the increased use of influencers as affiliates in digital marketing, which the company successfully adapted to.
With 16,000+ verified affiliates in its network - a database that is still growing - AvantLink offers businesses a marketplace of trusted, quality partners for their affiliate programs. Apart from discovering publishers, AvantLink also provides solutions for tracking their performance and processing payments.
How HypeAuditor helped AvantLink in the past 2 years:
More than 11,000 influencer reports used so far
A daily update of influencer data that feeds AvantLink's discovery tool
HypeAuditor's API can be used in sync with AvantLink’s in-house vetting process
“Why we partnered with HypeAuditor was really to improve our service offering for the discovery tool for our merchant advertisers and supply them with influencers they wanted to work with.”
Andrew Benton
Director of Product Management at AvantLink
- Business Challenges
Make sure influencer stats are up to date
While other providers can help AvantLinks with conventional affiliate data, the team needed a service that specializes in influencer analytics to keep their influencer database relevant and up to date.
Integrating multiple influencer data into AvantLink's system
As a seasoned player in affiliate marketing, AvantLink has developed its verification workflow to ensure the most credible publishers are added to its database and tools to help businesses connect with content creators. Often, companies opt for API solutions in such cases, which don’t overthrow their own mechanisms while enriching them with relevant data.
- HypeAuditor as the Solution:
Enhance its discovery service with up-to-date influencer data
Among the huge data sets that HypeAuditor offers, AvantLink is primarily interested in data that works on all platforms, such as AQS for Instagram and TikTok influencers, or CQS for YouTubers. HypeAuditor's API allows AvantLink to effortlessly feed its own discovery tool with daily updated and quality data about influencers already in their network.
- The result:
HypeAuditor's API allows AvantLink to pull content creator data into their database so that their merchant partners can identify the most suitable influencers
AvantLink plans to revamp its discovery tool in the near future to provide more elaborate analytics on its affiliate partners. This will allow AvantLink to utilize HypeAuditor's vast data set to its full potential.
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