How HypeAuditor Helps 5ives Communications Improve Influencer Selection

5ives Communications

HYPEAUDITOR USER

since May 2024

HYPEAUDITOR PRODUCT USED

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Hong Kong

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Agency

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5ives Communications is a Hong Kong-based communications agency founded by a team of experienced PR professionals. They provide all-in-one solutions for brands seeking exceptional results in their campaigns, events, and activations. In their work, 5ives Communications excels at identifying trends, using data effectively, and delivering strong communication strategies.

The agency specializes in lifestyle brands with a primary goal of enhancing brand visibility and market impact. Their notable clients include Hong Kong Disneyland Resort, LEGO, and Leica. At present, Instagram, YouTube, and Threads are the core social platforms they prioritise for most brand campaigns, given current audience behaviour.

Each campaign is evaluated holistically, taking into account overall engagement, public sentiment, audience relevance, and broader campaign impact. To maintain high standards and deliver meaningful results , 5ives Communications uses a range of professional tools to support data-driven decision-making. Among them, HypeAuditor is a key platform, providing insights into influencer authenticity, audience demographics, and performance indicators that help the team propose and engage creators with precision.

Here’s how 5ives Communications integrates HypeAuditor into their workflow to overcome challenges and achieve better outcomes.

Business Challenges
Being a trusted agency for prominent brands doesn’t mean every project at 5ives Communications is challenge-free. They also face obstacles that require smart handling, such as:
Finding and vetting influencers for brands
With thousands of influencers in Hong Kong, clients are never short of options. However, with so many choices, identifying the right influencers to fit each client’s needs becomes more complex. To make accurate selections for their proposals, the team needs a reliable platform that provides important data and background information on each influencer.
Manual influencer discovery methods
Previously, 5ives Communications identified potential influencers through manual research — reviewing social platforms, scanning relevant hashtags, and monitoring conversations within each client’s category. The approach can be time-consuming and makes it harder to surface niche or emerging creators whose audiences may be highly relevant but less visible through manual browsing.
HypeAuditor as the Solution
Utilizing HypeAuditor, Smile Hair Clinic successfully streamlined its workflow across various phases of influencer marketing.
Full suite of influencer discovery
With HypeAuditor, 5ives Communications has found an easier way to search for and select the influencers they need. HypeAuditor’s Influencer Discovery allows them to use filters that help narrow and specify their search based on each client’s preferences.
Detailed influencer reports
The most important step isn’t just finding names but looking deeper to verify whether an influencer’s content and audience truly align with the client’s campaign goals and target demographics. HypeAuditor’s comprehensive influencer reports help 5ives Communications vet every potential collaborator by providing in-depth insights into audience demographics, interests, and engagement rates.
The Result
Faster influencer validation:
Reduces the time required for vetting and decision-making.
A more data-backed influencer selection process
HypeAuditor assists the agency in turning raw data into valuable insights for every campaign, from influencer performance and audience demographics to estimated influencer ROI. With this, 5ives Communications’ discovery and selection process has become more data-driven, helping them turn information into actionable ideas.
Stronger recommendations for clients
5ives Communications can now present more convincing influencer lists to their clients using HypeAuditor’s detailed influencer data. When needed, the data helps them explain the reasoning behind each recommendation. This makes their proposals more data-supported and transparent.

"HypeAuditor helps us provide stronger KOL recommendations and reduce search implementation time by approximately 20–30%%."

Louise Yuen

Senior Associate, Social Content at 5ives Communications

How 5ives Communications Improves Influencer Selection and Client Proposals with HypeAuditor