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Campaign Management
Media Plan Features for Effective Influencer Campaign Planning
Automate your influencer marketing with an elegant end-to-end solution. By creating influencer media-plan you’ll gain all the essential features for successful influencer campaign management, from influencer lists to your final branded report.
Creating Media Plan for Your Influencer Campaign
Specify your target audience and currency, add influencers right from HypeAuditor, and don’t forget about creating influencer media-plan, a very visually appealing one, for your campaign. Brand your media plan with your business logo to make it professional-looking.
Keep All Information about Influencers in One Spot
Avoid endless Excel files and keep information about influencer collaborations right in your media plans, such as prices and pieces of content for your campaign (Instagram posts or YouTube videos). Leave your comments to align your team around your campaign better.
Get Instant KPI Estimates
Save time on multiple calculations and get estimates for key campaign KPIs: target audience percentage, Engagement Rate, CPE for Instagram, CPM for YouTube, EMV, and ROI.
Share Your Branded Media Plan with Clients
Forget about the headache with PowerPoint! Get your presentation-ready media plan and share it with your clients using a link. Specify visible metrics displayed in your media plan when showing it to your clients.
Smooth Experience and Simple Influencer Campaign Planning
Easily add influencers from HypeAuditor to your media plan
You can add influencers to your media plan right from HypeAuditor’s Discovery tool or influencer lists. In Media Plans, you can filter your list by Instagram and YouTube influencers.
Get AI-powered suggestions on which influencers to work with
We provide suggestions on why you should choose a particular influencer for your campaign based on an artificial intelligence algorithm that considers multiple performance criteria.
Check all key influencer metrics instantly
Once you add influencers to your media plan, you’ll be able to check all critical metrics about them in one spot, including audience size, Engagement Rate, and AQS.
Questions and Answers About Media Plan
What is an influencer media plan?
In HypeAuditor, while creating influencer media-plan, you can add influencers you’re going to work with and customize your project with your brand logo. A media plan for your campaign should include all vital elements of your upcoming influencer program like target audience, campaign budget, and KPIs. Better yet, important KPIs will be estimated automatically, including target audience percentage, engagement, campaign CPE/CPM, EMV, and ROI.
Which are the best KPIs for an influencer marketing campaign?
Influencer Marketing Campaign KPIs largely depend on your goals. However, the most common performance indicators are reach, engagement rate, and Earned Media Value.
How to plan a successful influencer campaign?
Many brands have already integrated influencer activities into their marketing mix. However, planning an effective campaign takes time and effort.
First of all, any influencer marketing campaign starts with research. Gaining market intelligence helps you better understand your competition and the influencer marketing landscape.
Next, you need to find the right social media influencers for your campaign. We suggest making a shortlist and analyzing each candidate in great detail to pick the best creator.
Decide on your goals and campaign budget.
Create a media plan for your influencer campaign with crucial program details.
Track your results. Analyzing your campaign performance is one of the keys to success.
The good news is that HypeAuditor provides a range of tools that cover all these steps.
How do I run an influencer campaign?
Before running your influencer campaign, we suggest investing enough time into planning and creating your campaign. You should set your campaign goals, choose a social media platform, find relevant influencers, and document your plan. And always make sure to track your campaign results. That will help you discover the best-performing plan and optimize your subsequent campaigns.
What is an influencer marketing campaign?
An influencer marketing campaign is a form of social media marketing based on endorsements from influential people who have a dedicated and loyal audience. Any successful influencer marketing campaign requires planning, a solid strategy, and the right tools that can help you find relevant social media creators, manage your campaign, and track your performance.
How to create influence marketing media-plan?
There are a few steps involved in creating influencer media-plan. Some of the core ones include the following:
Any influence marketing media-planning starts with deep research. To start you have to gain market insights on the current niche influencers that can connect with your company. That will help you understand your competition.
Find the right social media influencers. Make a list of all potential candidates and analyze each to pick the best ones.
Determine your influencer marketing goals and campaign budget.
Create a media plan for your influencer campaign with crucial program details.
Pitch your idea to your company CEO and get a positive answer. Otherwise, repeat the steps above to align your budget, the chosen influencers, and the media plan itself.
Track your results and see how you can improve your metrics in the next influencer marketing campaign.
All of the steps described above can be easily done via HypeAuditor influence marketing media-planning.
