ISSUE #1, MAY 2026
HypeAuditor Digest
Fresh insights, trends, and updates
PRODUCT UPDATES
What's new inside HypeAuditor
April was a productive month on the product side. We pushed four updates, ranging from a new AI feature that takes a lot of the manual work out of creator shortlisting, to backend improvements that make large campaigns less painful to manage. One more thing is coming soon that we think you'll find useful, but more on that below.
Campaign Fit Score
Finding the right creator for a specific campaign has always involved a degree of gut feeling. You'd scroll through a list, eyeball follower counts, and make a judgment call. Now, not anymore.
Our new Campaign Fit Score is designed to make that process a lot more concrete. Select a campaign, add a brief, and you'll get a ranked list of creators with a score for each one and a clear explanation of how we got there. It won't replace your judgment, but it gives you a much better starting point. And… it's the fastest way to move from brief to shortlist we've ever built.
Learn more about Campaign ManagementMulti-Report Export
If you've ever managed a large campaign and tried to download reports for a long list of creators, you’re familiar with the pain. We've reworked the export flow so it runs in the background and puts everything in a single location when it's ready. Say bye to waiting around or tracking what you've already downloaded.
Try multi-reporting yourself
Campaign Content Page
We added a social media filter to the campaign content page, plus a collection of smaller UX refinements to the page layout and dashboard. Get ready to get a cleaner, more logical experience that removes the little friction points that slow down your day without you even noticing.
Check out this featureMARKETING NEWS
What we're putting out there
Influencer marketing is our whole world, so we try to stay active and contribute to it beyond just building tools. That means getting on stages, publishing research, and putting our thinking out where people can challenge it. Here's what that looked like for us this past month.
The Manchester session on ROI is now a full, accessible report
Honest influencer marketing insights from Our CEO, now on YouTube
SPOTLIGHT OF THE MONTH
The brand-creator relationship is getting a complete rewrite
The influencer marketing playbook that defined the last decade was built on reach. The cycle was around finding a creator with a large audience, paying for a post, and hoping for engagement. The assumption was that exposure drove results, and that the best exposure came from the biggest names.
Now, some of the most recognizable consumer brands are stepping back from that model
What they're doing instead is a lot more interesting
ANALYST’S CORNER
100 Million Views, Zero Mega-Influencers. Here's How Wix Did It.
Most brands have a good sense of how their own influencer campaigns are performing. What they rarely look at is what their competitors are actually doing. That's usually where the more useful information is hiding.
Influencer campaigns leave a visible trail. Posts are public. Hashtags are public. Paid partnership labels are usually right there on the content. If you collect these signals across a brand’s campaign, you can start to understand how that brand actually works with creators: who they choose, what formats they rely on, how much they scale, and how their approach changes over time. One post won’t tell you much. But when you zoom out and look at the campaign as a whole, you can catch certain patterns.
