HypeAuditor

Top Lego Influencers on Instagram in 2026

We discovered 2K influencers for Lego. Use HypeAuditor’s Influencer Discovery to uncover 2026’s best Lego influencers on Instagram. Find out which have genuine followers and engagement, and which don’t.
  • 1
    LEGO House
    @legohouse
    Followers
    362.9K
    Engagement rate
    3.43%
  • 2
    LEGO Builds
    @legobuilds
    Followers
    200.3K
    Engagement rate
    3.65%
  • 3
    LEGO Culture
    @brickfunfacts
    Followers
    153.6K
    Engagement rate
    5.18%
  • 4
    LEGO® Careers
    @legocareers
    Followers
    100.6K
    Engagement rate
    2.42%
  • 5
    LEGO POLSKA
    @legopoland_official
    Followers
    129.5K
    Engagement rate
    2.58%
  • 6
    LEGO Brasil
    @legostoresbr
    Followers
    279K
    Engagement rate
    3.04%
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  • 1
    StoneWars LEGO News Blog
    @stonewarsde
    Followers
    52.9K
    Engagement rate
    4.47%
  • 2
    LEGO France
    @legofrance_official
    Followers
    1.1M
    Engagement rate
    2.65%
  • 3
    LEGO Certified Stores AUS & NZ
    @legocertifiedstores_anz
    Followers
    122.5K
    Engagement rate
    2.77%
  • 4
    Tienda LEGO Chile
    @tiendalegochile
    Followers
    109.9K
    Engagement rate
    2.97%
  • 5
    LEGO Store Peru
    @legostore_peru
    Followers
    74.6K
    Engagement rate
    2.29%
  • 6
    LEGO®️ Certified Stores Türkiye
    @legostoreturkey
    Followers
    106.5K
    Engagement rate
    1.42%
  • 7
    LEGO® Indonesia
    @legoindonesia_official
    Followers
    58K
    Engagement rate
    2.23%
  • 8
    LEGO Certified Stores ME
    @legostoresme
    Followers
    108.6K
    Engagement rate
    3.09%
  • 9
    LEGO
    @lego
    Followers
    13.8M
    Engagement rate
    3.33%
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  • 1
    Sercan Eryaz
    @sercaneryaz
    Followers
    75.6K
    Engagement rate
    1.47%
  • 2
    Jay Ong | Jay's Brick Blog
    @jaysbrickblog
    Followers
    103K
    Engagement rate
    2.79%
  • 3
    Preston and Jonathon
    @preston_builds
    Followers
    189.1K
    Engagement rate
    4.42%
  • 4
    Myk_brick
    @myk.brick
    Followers
    64.5K
    Engagement rate
    4.33%
  • 5
    Emily
    @emmasaurus
    Followers
    491.1K
    Engagement rate
    7.24%
  • 6
    Alex Perry
    @alexperryart_
    Followers
    132.6K
    Engagement rate
    2.02%
  • 7
    LEGO Stores México
    @legostoresmx
    Followers
    214.2K
    Engagement rate
    3.61%
  • 8
    LEGO España
    @legospain_official
    Followers
    482.3K
    Engagement rate
    2.91%
  • 9
    LEGO Deutschland
    @legogermany_official
    Followers
    318.7K
    Engagement rate
    1.79%
See all top Lego accounts
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