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PricingFor influencers

Free TikTok Money Calculator

If you're an influencer on TikTok, it's important to have a clear understanding of how much to charge for your TikTok videos. The TikTok Money Calculator can help you estimate your worth based on the number of views your videos receive on average, your follower size and the videos’ engagement rate. Insert your account handle in our TikTok Influencer Income Calculator to get an estimate of how much you could earn.
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Example
Earnings estimate
$636K–1.9M
Followers
3.4M
Avg. video views
121K
Engagement rate
2%
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As we all know, it’s not easy to calculate the exact value of your TikTok influence because several factors must be considered. This is where HypeAuditor's TikTok Money Calculator comes into play. Our Earnings Calculator tool estimates a rate relying on the number of average video views, followers and ER considering known market benchmarks. Using TikTok Money Calculator, TikTokers can estimate their earnings per video, and calculate a fair fee for sponsored videos.

Can I earn money on TikTok?

Absolutely. What's better, you can monetize your TikTok channel in several ways.

Can I earn money on TikTok?

Absolutely. What's better, you can monetize your TikTok channel in several ways.

  1. Sell your own products

    A content creator who has a large and engaged audience can make money on TikTok by selling their own merchandise or services.

  2. Join the TikTok Creativity Program (formerly known as Creator Fund)

    The platform’s varios creator programs are another way of earning money on TikTok. The social media channel tries to support creators financially by rewarding them based on the authenticity and number of views their videos generate. It is a great way to feature one’s talent and start building their name and TikTok growth.

    Users can apply to be part of the TikTok Creativity Program through their pro or creator account within the app if they meet the sign-up criteria:

    • They are older than 18 years old.
    • Located in the US, UK, Spain, Germany, France or Italy.
    • They have a follower base of minimum 10,000 users,
    • Had at least 100,000 authentic views within 30 days,
    • And their accounts fit TikTok’s Community Guidelines and TOS.

    Although its website hasn’t mentioned it, several creators have established that they earn between $0,02 and $0,04 per 1,000 views. The social network platform recommends to post 1-4 TikTok videos per day or 3-5 times per week. TikTok performers who publish 5 videos per week and whose videos generate 1,000,000 views, can earn between $100 to $200 a week.

  3. Live Gifting

    TikTokers can show their gratitude to content creators by sending them virtual gifts during live videos. Each gift has a diamond value and each diamond is worth $0,05. Bear mind however, that TikTok retains 50% of your diamonds and you have to be eligible to join the program. This means, you have to be 18 years of age, live in a country, where Live Gifting is available, and your TikTok account must adhere to the TOS and Community Guidelines.

  4. Brand collaborations

    Brand promotions are considered to be the most profitable method of making money on TikTok. Creators can work with businesses in countless ways, including:

    • Participating in branded hashtag challenges,
    • Joining affiliate programs,
    • Publishing paid or sponsored ads,
    • Or becoming brand ambassadors.

    Earnings vary depending on the type of campaign, the topic and your KPIs.

How much do TikTok influencers charge brands for a post?

As one of the 'youngest' social networks, TikTok was primarily seen as an entertainment platform. But that doesn't mean TikTok users won't encounter brand promotions there. Tiktok is gradually gaining popularity and has already amassed over a billion users. It comes as no surprise that brands are increasingly incorporating this platform into their marketing plans. However, TikTok stars’ fees are still lower than Instagram's or YouTube's.

    Nano influencers (1K-10K followers) charge $5-$25 per post,

    Micro-influencers (10K-50K followers) charge $25-$125 per post,

    Mid-tier influencers (50K-500K followers) charge $125-$1,250 per post,

    Macro-influencers charge (500K-1M followers) $1,250-$2,500 per post,

    Mega-influencers (over 1M followers) charge $2,500+ per post.

Compared to the other channels, the platform is relatively new, which may explain the lower fees. TikTok's top user age group is 17-24, who are extremely receptive to cost-efficient solutions and reuse. Furthermore, TikTok videos are more spontaneous, fun, and less staged than posts on other social media platforms. It takes significantly less time and effort to create them, which also explains lower TikTok earnings.

Additionally, monetizing TikTok depends on other factors, including the number of viewers, the level and authenticity of engagement, the location of the creator and the audience, the quality of the content, and the type of partnership.

Are brands checking a Tiktok performer’s rate before collaborating?

Yes, brands always consider or try to estimate creators’ pricing before entering a collaboration. First, they want to know whether their budget aligns with the TikToker’s fees, secondly they want to ensure that they get a decent return on investment. The prices are evaluated in relation to other KPIs, such as the number of followers, reach, average video views, engagement rate, and brand compliance. Businesses often compare the prices of influencers of similar size working in the same field to determine what a reasonable fee is.

How should I start making money on TikTok?

Initially, consider TikTok as an additional income source. Find a topic you can create attention-grabbing videos about and start building your TikTok career. The more likable or funny your videos are, the more engaged followers you'll get.

Check out the monetization programs, not just to earn money on TikTok, but also to see how much you can convert your talent into. Adapt your content, captions, keywords, and video length based on video performance and audience preferences.

Organize your media kit to include rates, audience demographics and most viewed and liked videos. Connect with brands using tools or influencer marketing platforms.

How can I attract more brand partnerships and increase my TikTok earnings?

TikTok’s popularity is unstoppable. Businesses are jumping into TikTok, driving up the number of users who want to make a living. To earn on TikTok, it requires dedication, persistence and strategic planning.

If you want to increase your TikTok revenue and attract more collaborations, you should post topics that you are knowledgeable about. Ensure your videos are entertaining, unique, and suited to your audience. Following TikTok's recommendation, post regularly. Build your own personal brand by showcasing your skills and knowledge meanwhile staying relatable.

Participate in other trends or branded hashtag challenges related to your niche. By doing so, you can increase your chances of being discovered by businesses. Show your enthusiasm for possible collaborations and earn money on the platform.

Make your profile stand out by uploading an appealing photo, writing a captivating bio, and linking to other social channels or your website. In this way brands can get to know you better before they contact you.

Finally, join forces with other TikTok influencers who post in the same or complementary categories. Stay current with industry trends and maximize the platform's latest features. The more original and authentic you remain and the more followers you have, the more likely you are to grow your virality and be successful at monetizing TikTok.