Sofia Influencers

Top Sofia Influencers on Instagram

We discovered 1913 Sofia influencers on Instagram. Below are the best 20 Sofia-based influencers that have the greatest share of their audience in the city. To search and filter other influencers in Sofia on Instagram, try HypeAuditor

Find top influencers

The list shows the top 20 of 1913 Sofia influencers and is updated monthly. To view all creators' detailed analytics and find more accounts,

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ПУСКАМЕ РЕКЛАМИТЕ

Bulgaria - Sofia

@anomaly.bg

10.8K

0% last 30 days

20.92%

1.48%

Low

Audience Geo

Sofia

52.1%

Plovdiv

3.3%

Cairo

1.7%

Birmingham

1.7%

Burgas

1.7%

Other

39.4%

‌

Зорница Симеонова/Персонален треньор

Bulgaria - Sofia

@zornitsa.simeonova

12.6K

0% last 30 days

12.04%

1.84%

Could be improved

Audience Geo

Sofia

47.3%

Burgas

9.7%

Tuzla

9.7%

Other

33.3%

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LUSSÓ BY BORISOVI

Bulgaria - Sofia

@lussobyborisovi

12.4K

0% last 30 days

26.97%

1.23%

Average

Audience Geo

Sofia

45.5%

Plovdiv

10.7%

London

3.8%

Ufa

3.8%

Florence

3.8%

Other

32.2%

‌

Kiril Gutsov

Bulgaria - Sofia

@kirilgutsov

38.7K

0% last 30 days

34.05%

2.88%

Average

Audience Geo

Sofia

45.3%

Plovdiv

7.5%

Varna

6.6%

Burgas

3.6%

Istanbul

2.6%

Other

34.3%

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Simeon Pavlov

Bulgaria - Sofia

@simeonhairstyle

12K

0% last 30 days

14.93%

1.23%

Low

Audience Geo

Sofia

45.3%

Plovdiv

3.2%

Burgas

3.2%

London

1.7%

Varna

1.7%

Other

44.9%

‌

БНР - Българско национално радио

Bulgaria - Sofia

@bnr.bg_

13.7K

0% last 30 days

14.78%

1.82%

Average

Audience Geo

Sofia

42.4%

Varna

6.8%

Berlin

6.8%

Edirne

3.6%

Yangju

3.6%

Other

36.7%

‌

NOLD

Bulgaria - Sofia

@nold.bg

20.2K

0% last 30 days

31.25%

1.54%

Average

Audience Geo

Sofia

41.5%

Seoul

2.9%

New York City

2.9%

Paris

2.9%

Varna

2.9%

Other

46.9%

‌

Ommm Positive Parenting

Bulgaria - Sofia

@ommmpositiveparenting

15K

0% last 30 days

22.81%

1.89%

Average

Audience Geo

Sofia

40.7%

Varna

12.5%

Bucharest

3.4%

Plovdiv

3.4%

Lhasa

3.4%

Other

36.7%

‌

𓁹 G O L D I F F I C 𓁹

Bulgaria - Sofia

@goldiffic

60K

0% last 30 days

29.47%

7.67%

Average

Audience Geo

Sofia

39.7%

Plovdiv

14.0%

Heidelberg

3.7%

Istanbul

3.7%

Mary

3.7%

Other

35.4%

‌

BILLABULGARIA

Bulgaria - Sofia

@billabulgaria

17.3K

0% last 30 days

31.38%

0.05%

Average

Audience Geo

Sofia

39.7%

Varna

14.1%

Plovdiv

7.2%

Burgas

3.7%

Limassol

3.7%

Other

31.6%

‌

Megami Club - Hotel Marinela

Bulgaria - Sofia

@megamiclub

19.4K

0% last 30 days

17.34%

2.34%

Average

Audience Geo

Sofia

39.2%

Dubai

4.7%

Plovdiv

3.6%

Miami

2.5%

Antwerpen

1.3%

Other

48.7%

‌

Harmonica

Bulgaria - Sofia

@harmonica_foods

20.2K

0% last 30 days

22.24%

2.79%

Average

Audience Geo

Sofia

39.0%

Barcelona

3.6%

Varna

3.6%

Las Vegas

1.9%

London

1.9%

Other

50.1%

‌

Girls of Sofia | Женски Клуб

Bulgaria - Sofia

@girlsofsofia

26.9K

0% last 30 days

24.67%

0.74%

Average

Audience Geo

Sofia

39.0%

Plovdiv

3.9%

London

2.8%

Burgas

2.0%

Varna

2.0%

Other

50.2%

‌

Cveti Radoicheva

Bulgaria - Sofia

@cvetiradoicheva

22.1K

0% last 30 days

38.58%

3.37%

Average

Audience Geo

Sofia

38.5%

Pleven

3.5%

Varna

1.9%

Toronto

1.9%

Barcelona

1.9%

Other

52.3%

‌

VANILLA KITCHEN

Bulgaria - Sofia

@vanillakitchensf

12.8K

0% last 30 days

16.30%

6.09%

Good

Audience Geo

Sofia

38.4%

Plovdiv

6.6%

Varna

4.1%

Copenhagen

2.2%

Koeln

1.6%

Other

47.1%

‌

Galia Georgieva

Bulgaria - Sofia

@ggsbeautybg

10.3K

0% last 30 days

36.01%

2.26%

Could be improved

Audience Geo

Sofia

37.6%

Burgas

8.0%

Plovdiv

6.1%

London

4.2%

Paradise

4.2%

Other

40.0%

‌

Руми 🎀

Bulgaria - Sofia

@rumi_evtimova_999

20.6K

0% last 30 days

43.40%

<0.01%

Audience Geo

Sofia

37.3%

Edinburgh

12.7%

Other

50.0%

‌

FREA vintage & second hand

Bulgaria - Sofia

@frea.vintage.secondhand

16K

-0.31% last 30 days

31.18%

1.42%

Average

Audience Geo

Sofia

36.7%

Plovdiv

6.5%

Varna

3.0%

Dubai

3.0%

Amsterdam

2.1%

Other

48.8%

‌

Julia Castle

Bulgaria - Sofia

@godluvjulia

11.4K

0% last 30 days

46.93%

2.41%

Could be improved

Audience Geo

Sofia

36.5%

Varna

7.5%

Plovdiv

3.8%

Los Angeles

2.0%

Berlin

2.0%

Other

48.2%

‌

Petko Dimitrov

Bulgaria - Sofia

@petkodimitroff

44.4K

0% last 30 days

25.98%

0.63%

Low

Audience Geo

Sofia

36.2%

Varna

5.9%

Plovdiv

2.5%

Ruse

2.5%

London

2.5%

Other

50.4%

Top Sofia Influencers on Instagram

Discover the top 20 influencers from Sofia who have the biggest audience in the city in September 2026.

The top 5 Sofia influencers on Instagram in September 2026 with their respective audience and engagement metrics:

ПУСКАМЕ РЕКЛАМИТЕ in Sofia (@anomaly.bg) ranks in 1st place on the list. It has 10.8K followers and 52.14% of them come from the city. The account has grown by <0.01% in the last 30 days. Its audience consists of 20.92% of low-quality users. Its engagement rate is 1.48%.
Зорница Симеонова/Персонален треньор (@zornitsa.simeonova) is currently ranked 2nd place among local influencers. The account has 12.6K followers, with 47.26% coming from the city. It increased its followers by <0.01% in the past 30 days. The audience consists of 12.04% of low-quality users. The account has a 1.84% ER.
LUSSÓ BY BORISOVI (@lussobyborisovi) ranked 3rd place on our top list of influencers. The Instagram account has gathered so far 12.4K followers and has grown its audience by <0.01% in the past 30 days. 45.54% of its followers are locals. The account has 26.97% of low-quality users. The engagement rate is 1.23%.
Ranking in the 4th place is Kiril Gutsov (@kirilgutsov) with 38.7K followers, 45.30% coming from the city. The user increased their followers by <0.01% in the last 30 days. The audience has 34.05% of low-quality users. The account’s ER is 2.88%.
Simeon Pavlov (@simeonhairstyle) ranks the 5ht place. The account garnered 12K followers until now and has grown by <0.01% in the last 30 days. 45.26% of the audience is local; 14.93% of the overall audience is low-quality. The account has an ER of 1.23%.