Sofia Influencers

Top Sofia Influencers on Instagram

We discovered 1870 Sofia influencers on Instagram. Below are the best 20 Sofia-based influencers that have the greatest share of their audience in the city. To search and filter other influencers in Sofia on Instagram, try HypeAuditor

Find top influencers

The list shows the top 20 of 1870 Sofia influencers and is updated monthly. To view all creators' detailed analytics and find more accounts,

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ПУСКАМЕ РЕКЛАМИТЕ

Bulgaria - Sofia

@anomaly.bg

10.7K

0% last 30 days

21.70%

1.66%

Could be improved

Audience Geo

Sofia

51.0%

Plovdiv

3.4%

Cairo

1.9%

Birmingham

1.9%

Burgas

1.9%

Other

40.1%

‌

Зорница Симеонова/Персонален треньор

Bulgaria - Sofia

@zornitsa.simeonova

12.9K

0.27% last 30 days

10.88%

1.83%

Could be improved

Audience Geo

Sofia

49.0%

Burgas

8.8%

Tuzla

8.8%

Other

33.3%

‌

LUSSÓ BY BORISOVI

Bulgaria - Sofia

@lussobyborisovi

12.3K

0% last 30 days

27.07%

2.46%

Average

Audience Geo

Sofia

45.4%

Plovdiv

10.8%

London

3.9%

Ufa

3.9%

Florence

3.9%

Other

32.3%

‌

Kiril Gutsov

Bulgaria - Sofia

@kirilgutsov

33.4K

1.44% last 30 days

34.15%

2.79%

Average

Audience Geo

Sofia

45.1%

Plovdiv

7.6%

Varna

6.6%

Burgas

3.7%

Istanbul

2.7%

Other

34.3%

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Simeon Pavlov

Bulgaria - Sofia

@simeonhairstyle

11.8K

N/A% last 30 days

15.71%

1.27%

Low

Audience Geo

Sofia

44.1%

Plovdiv

3.4%

Burgas

3.4%

London

1.8%

Varna

1.8%

Other

45.5%

‌

БНР - Българско национално радио

Bulgaria - Sofia

@bnr.bg_

13.2K

0% last 30 days

14.88%

1.30%

Average

Audience Geo

Sofia

42.3%

Varna

6.9%

Berlin

6.9%

Edirne

3.6%

Yangju

3.6%

Other

36.7%

‌

NOLD

Bulgaria - Sofia

@nold.bg

20.5K

-0.36% last 30 days

32.03%

1.54%

Average

Audience Geo

Sofia

40.4%

Seoul

3.0%

New York City

3.0%

Paris

3.0%

Varna

3.0%

Other

47.6%

‌

Ommm Positive Parenting

Bulgaria - Sofia

@ommmpositiveparenting

14.4K

0% last 30 days

23.59%

1.66%

Average

Audience Geo

Sofia

39.5%

Varna

12.7%

Bucharest

3.6%

Plovdiv

3.6%

Lhasa

3.6%

Other

36.9%

‌

TINO

Bulgaria - Sofia

@tinobackstage

27.2K

0% last 30 days

27.78%

4.02%

Good

Audience Geo

Sofia

38.8%

Plovdiv

8.9%

Varna

6.1%

Budapest

6.1%

Chas

3.4%

Other

36.7%

‌

𓁹 G O L D I F F I C 𓁹

Bulgaria - Sofia

@goldiffic

61.5K

0% last 30 days

30.25%

8.52%

Average

Audience Geo

Sofia

38.5%

Plovdiv

14.2%

Heidelberg

3.8%

Istanbul

3.8%

Mary

3.8%

Other

35.9%

‌

BILLABULGARIA

Bulgaria - Sofia

@billabulgaria

16.4K

0% last 30 days

32.16%

1.17%

Average

Audience Geo

Sofia

38.5%

Varna

14.3%

Plovdiv

7.4%

Burgas

3.9%

Limassol

3.9%

Other

32.0%

‌

VANILLA KITCHEN

Bulgaria - Sofia

@vanillakitchensf

12.8K

0.16% last 30 days

16.40%

2.44%

Average

Audience Geo

Sofia

38.3%

Plovdiv

6.7%

Varna

4.1%

Copenhagen

2.2%

Koeln

1.6%

Other

47.2%

‌

Megami Club - Hotel Marinela

Bulgaria - Sofia

@megamiclub

19.2K

0% last 30 days

18.12%

1.77%

Average

Audience Geo

Sofia

38.0%

Dubai

4.9%

Plovdiv

3.7%

Miami

2.6%

Antwerpen

1.5%

Other

49.3%

‌

Harmonica Foods

Bulgaria - Sofia

@harmonica_foods

14.3K

0% last 30 days

23.02%

1.36%

Average

Audience Geo

Sofia

37.8%

Barcelona

3.7%

Varna

3.7%

Las Vegas

2.0%

London

2.0%

Other

50.8%

‌

Girls of Sofia | Женски Клуб

Bulgaria - Sofia

@girlsofsofia

25.9K

0% last 30 days

25.45%

1.52%

Average

Audience Geo

Sofia

37.8%

Plovdiv

4.0%

London

3.0%

Burgas

2.2%

Varna

2.2%

Other

50.7%

‌

Galia Georgieva

Bulgaria - Sofia

@ggsbeautybg

10.6K

0% last 30 days

36.11%

14.87%

Average

Audience Geo

Sofia

37.5%

Burgas

8.0%

Plovdiv

6.1%

London

4.2%

Paradise

4.2%

Other

40.1%

‌

Руми 🎀

Bulgaria - Sofia

@rumi_evtimova_999

20.4K

0% last 30 days

43.50%

<0.01%

Audience Geo

Sofia

37.1%

Edinburgh

12.9%

Other

50.0%

‌

Pixi Photobooks 📚 Фотокниги | Снимки принт

Bulgaria - Sofia

@pixiphotobooks

19.7K

0% last 30 days

28.38%

0.80%

Average

Audience Geo

Sofia

36.8%

Varna

8.3%

Plovdiv

5.1%

Burgas

3.5%

Lviv

1.9%

Other

44.3%

‌

FREA vintage & second hand

Bulgaria - Sofia

@frea.vintage.secondhand

16K

0% last 30 days

31.28%

1.40%

Average

Audience Geo

Sofia

36.6%

Plovdiv

6.5%

Varna

3.0%

Dubai

3.0%

Amsterdam

2.1%

Other

48.8%

‌

BARE HANDS SOCIETY

Bulgaria - Sofia

@barehandssociety

12.1K

0% last 30 days

31.53%

1.70%

Average

Audience Geo

Sofia

36.0%

Varna

4.0%

Plovdiv

4.0%

Burgas

2.8%

New York City

2.2%

Other

51.0%

Top Sofia Influencers on Instagram

Discover the top 20 influencers from Sofia who have the biggest audience in the city in May 2026.

The top 5 Sofia influencers on Instagram in May 2026 with their respective audience and engagement metrics:

ПУСКАМЕ РЕКЛАМИТЕ in Sofia (@anomaly.bg) ranks in 1st place on the list. It has 10.7K followers and 50.96% of them come from the city. The account has grown by <0.01% in the last 30 days. Its audience consists of 21.70% of low-quality users. Its engagement rate is 1.66%.
Зорница Симеонова/Персонален треньор (@zornitsa.simeonova) is currently ranked 2nd place among local influencers. The account has 12.9K followers, with 49.00% coming from the city. It increased its followers by 0.27% in the past 30 days. The audience consists of 10.88% of low-quality users. The account has a 1.83% ER.
LUSSÓ BY BORISOVI (@lussobyborisovi) ranked 3rd place on our top list of influencers. The Instagram account has gathered so far 12.3K followers and has grown its audience by <0.01% in the past 30 days. 45.39% of its followers are locals. The account has 27.07% of low-quality users. The engagement rate is 2.46%.
Ranking in the 4th place is Kiril Gutsov (@kirilgutsov) with 33.4K followers, 45.15% coming from the city. The user increased their followers by 1.44% in the last 30 days. The audience has 34.15% of low-quality users. The account’s ER is 2.79%.
Simeon Pavlov (@simeonhairstyle) ranks the 5ht place. The account garnered 11.8K followers until now and has grown by <0.01% in the last 30 days. 44.08% of the audience is local; 15.71% of the overall audience is low-quality. The account has an ER of 1.27%.