Precision influencer matching
Identify the best food Instagram accounts, food TikTokers, and more from a pool of 160M+ accounts with our advanced AI-driven search and filtering.
Boost Your Food & Beverage Brand with Top-Tier Influencer Campaigns
Discover the secret to driving conversions and boosting sales for your food and beverage products through dynamic influencer campaigns across social media. Captivate your audience, turn them into dedicated customers, and set the trends that resonate with your market.
Why food influencers are a smart choice
+12.6%
The predicted growth rate in global influencer marketing size from 2023 to 2025
~50%
The percentage of internet users who look for videos regarding a product before buying it
> 4x
The usual ROI for every $ spent on influencer marketing
68%
The percentage of marketing specialists who find Instagram important for marketing campaigns
What makes food influencer marketing effective?
Brand awareness
Social media chefs enhance brand visibility by reaching a wide and engaged audience. Their endorsements and frequent mentions help your brand stand out, making it more recognizable and memorable to their followers.
Visual appeal
Recipe videos and reels let consumers see your products in action, integrated into delicious meals. This helps potential buyers easily envision your products in their own cooking, making them more likely to make a purchase.
Trendsetting
Famous internet chefs are often at the forefront of culinary trends. Partnering with them can position your brand as a trendsetter, helping you tap into the latest food fads and attract trend-conscious consumers.
Targeted reach
Cooking influencers connect with niche audiences who are passionate about food. Partnering with them ensures your brand reaches the right consumers, driving more impactful results.
How can HypeAuditor help?
HypeAuditor helps food & beverage brands enhance their marketing strategies with innovative tools and insights, tailored to your industry. Our platform offers:
Influencer marketing use cases in the food & beverage industry
Recipe creations
Influencers develop and share recipes using food and beverage products, showcasing how they can be incorporated into various dishes and drinks. These recipes often inspire followers to try new products.
Food unboxings
Unboxing experiences feature influencers revealing and exploring food and beverage products or subscription boxes, showcasing the variety and quality of items included.
Giveaways
Influencers host giveaways featuring food and beverage products as prizes. This type of campaign boosts engagement and generates excitement around the brand.
Food & beverage influencer types to work with
There are different types of food and beverage influencers that can enhance your campaign, depending on what you want to achieve.
Culinary creators
These engaging food influencers share their cooking adventures through videos, recipes, and food challenges, building close communities with their followers.
Professional chefs
These famous internet chefs show off their culinary skills with tutorials and cooking tips, from everyday meals to gourmet creations, and are celebrated for their expertise and innovation.
Beverage connoisseurs
These influencers focus on drinks, offering insights into wine, cocktails, craft beers, and non-alcoholic beverages, helping followers explore a variety of drink options.
