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Top Lego Influencers on Instagram in 2024

We discovered 2K influencers for Lego. Use HypeAuditor’s Influencer Discovery to uncover 2024’s best Lego influencers on Instagram. Find out which have genuine followers and engagement, and which don’t.
  • 1
    Tiago Catarino
    @tiagoreiscatarino
    Followers
    125.2K
    Engagement rate
    1.38%
  • 2
    LEGO House
    @legohouse
    Followers
    252.5K
    Engagement rate
    0.89%
  • 3
    LEGO Italia
    @legoitaly_official
    Followers
    275.8K
    Engagement rate
    0.6%
  • 4
    LEGO POLSKA
    @legopoland_official
    Followers
    62K
    Engagement rate
    1.62%
  • 5
    Sunday Bricks LEGO in India
    @sundaybricks
    Followers
    70.5K
    Engagement rate
    0.05%
  • 6
    Preston and Jonathon
    @preston_builds
    Followers
    151.3K
    Engagement rate
    0.39%
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  • 1
    Emily | LEGO & Lifestyle
    @its.emmasaurus
    Followers
    146.3K
    Engagement rate
    17.45%
  • 2
    Meltymochi | The Lego Car Girl | Natural Redhead
    @meltymochi669
    Followers
    147.9K
    Engagement rate
    1.11%
  • 3
    Xander’s Bricks
    @xanders_bricks
    Followers
    84.6K
    Engagement rate
    0.41%
  • 4
    Łukasz Więcek
    @lukasdata
    Followers
    87.2K
    Engagement rate
    0.48%
  • 5
    MiniSuperHeroesToday: LEGO Fan
    @minisuperheroestoday
    Followers
    168.5K
    Engagement rate
    1.1%
  • 6
    Back 2 Brick LEGO Blog & Podcast
    @back2brick2
    Followers
    70K
    Engagement rate
    0.06%
  • 7
    Tienda LEGO Chile
    @tiendalegochile
    Followers
    59.9K
    Engagement rate
    0.72%
  • 8
    SEV BRICK - LEGO City Train Builder
    @sevbrick
    Followers
    63.7K
    Engagement rate
    1.72%
  • 9
    Minifigbin 🇸🇬
    @minifigbin
    Followers
    60.5K
    Engagement rate
    1.01%
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  • 1
    LEGO Germany
    @legogermany_official
    Followers
    162.1K
    Engagement rate
    0.95%
  • 2
    Brickset
    @bricksetofficial
    Followers
    78.5K
    Engagement rate
    0.51%
  • 3
    LEGO® Store Türkiye
    @legostoreturkey
    Followers
    63.9K
    Engagement rate
    0.53%
  • 4
    PROMOBRICKS LEGO News
    @promobricks
    Followers
    98.2K
    Engagement rate
    1.56%
  • 5
    StudWars
    @studwars
    Followers
    69.6K
    Engagement rate
    0.27%
  • 6
    Riley S
    @brickscience_official
    Followers
    666.3K
    Engagement rate
    4.86%
  • 7
    ʟᴇɢᴏs
    @ohslego
    Followers
    98.9K
    Engagement rate
    1.18%
  • 8
    Jonas Kramm - Lego Inspirer
    @jonaskramm
    Followers
    50.8K
    Engagement rate
    6.94%
  • 9
    Mylo
    @mylostuds
    Followers
    77.7K
    Engagement rate
    5.67%
See all top Lego accounts

Top Lego Influencers

Who is the most famous Lego influencer?

Some of the most famous Lego influencers on Instagram right now include @legohouse, @legoitaly_official, and @legopoland_official. What these influencers have in common is the highly engaged audience they have built by creating and sharing content that resonates with them. If you want to get a sense of what works well in the Lego niche and get inspiration for your own Instagram content, keep an eye on them.

How do I find Lego influencers?

Finding Lego influencers is crucial for promoting your brand on social media. Start by searching for relevant hashtags, such as #lego on Instagram. Then, you can explore popular accounts by following those brands in the Lego niche that tend to collaborate with influencers — such brands frequently tag creators in their posts.

At our platform, we have Influencer Analytics, a data-driven tool that can help you select the right Lego influencer for your brand campaign. Also, if you’re tight on budget, consider using our Pricing Calculator to estimate the rates for sponsored content, making it easier to plan your influencer campaign.