HypeAuditor
Top Rankings
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
1
Fashion
Modeling
Beauty
390.6M
646.1K
2
8
Music
Beauty
80.8M
2.3M
3
12
Fashion
Beauty
353.1M
239.3K
4
31
Beauty
Art/Artists
Cinema & Actors/actresses
51.5M
438.1K
5
Beauty
80.1M
136.4K
6
55
Modeling
Lifestyle
Beauty
32.1M
315.2K
7
38
Beauty
Cinema & Actors/actresses
Modeling
24.9M
301.5K
8
61
Beauty
Lifestyle
21.8M
267.3K
9
794
Beauty
7.3M
762.2K
10
48
Art/Artists
Beauty
19.4M
205.3K
11
136
Beauty
Modeling
Cinema & Actors/actresses
38.1M
97.8K
12
73
Beauty
Cinema & Actors/actresses
18.8M
173.8K
13
212
Beauty
Humor & Fun & Happiness
Shows
9.5M
339.4K
14
8
Shows
Beauty
Family
51.5M
56K
15
Beauty
Lifestyle
Cinema & Actors/actresses
20M
142.5K
16
7
Beauty
19M
122.1K
17
1027
Beauty
Cinema & Actors/actresses
55.9M
42.6K
18
368
Beauty
34M
59.9K
19
122
Beauty
Cinema & Actors/actresses
Photography
15.9M
137.3K
20
Beauty
Cinema & Actors/actresses
15.8M
121.3K
21
1127
Lifestyle
Beauty
4.3M
539.4K
22
284
Beauty
Art/Artists
Modeling
13.2M
131.4K
23
275
Beauty
Lifestyle
Cinema & Actors/actresses
7.7M
252.3K
24
446
Beauty
Lifestyle
2.3M
864K
25
445
Beauty
27.9M
53.7K
26
135
Lifestyle
Beauty
10.1M
130.6K
27
10
Beauty
Lifestyle
Cinema & Actors/actresses
19.5M
38.9K
28
16
Modeling
Beauty
Lifestyle
17.4M
86K
29
11
Beauty
Lifestyle
Art/Artists
16.7M
68.9K
30
558
Beauty
57.5M
22.5K
31
157
Lifestyle
Beauty
15.5M
78.3K
32
535
Beauty
12.5M
94.7K
33
634
Beauty
Cinema & Actors/actresses
Fashion
20.6M
60.1K
34
268
Beauty
Cinema & Actors/actresses
5M
265.5K
35
767
Beauty
4.6M
219.7K
36
124
Beauty
Cinema & Actors/actresses
4.5M
231.4K
37
358
Beauty
10M
108.3K
38
176
Beauty
21.4M
36K
39
181
Family
Beauty
Cinema & Actors/actresses
3.6M
319.7K
40
468
Beauty
Fashion
Lifestyle
8.3M
123.7K
41
578
Beauty
Lifestyle
8.5M
116.7K
42
598
Lifestyle
Beauty
Cinema & Actors/actresses
3.1M
329.2K
43
Beauty
Cinema & Actors/actresses
Modeling
18.1M
51.3K
44
587
Beauty
Lifestyle
15.1M
46.2K
45
273
Beauty
Lifestyle
Music
7.3M
95.8K
46
818
Beauty
19.7M
33.8K
47
644
Beauty
Cinema & Actors/actresses
9M
102.6K
48
317
Beauty
42.8M
16.1K
49
131
Beauty
4M
193.1K
50
19
Lifestyle
Beauty
12.1M
59.3K

Top Beauty Influencers on Instagram

Can you believe that Instagram is visited by approximately one billion people every month? Well, that is what the data says making Instagram a enormously trendy social media space I network that draws users practically of all ages. With influencer marketing earning more popularity each year , many Instagram creators started capitalizing on their talents to attract huge masses of audiences. Many businesses already found out this goldmine and partnered with influencers to develop their brand.

We rank I classify all accounts to provide you with the Top Beauty influencers on Instagram. The list contains the most influential creators, their follower count, and engagement metrics. You can also find the most popular creators with content on numerous other topics, as well as sports, family and modeling, technologies, and more. And if you want to discover the most encouraging Beauty Instagram accounts in a particular location, simply select your location in the drop-down list.

Top 3 Beauty Influencers on Instagram

Let’s take a look at the 3 top most popular Beauty influencers on Instagram. As of April 2026, the most influential creator in the Beauty category is @kyliejenner. The audience of Kylie is 390.6M followers who typically live in United States. You can also find out how involved Kylie‘s audience is. The influencer’s average engagement is 885.5K likes and comments. And authentic engagement, or engagement that comes from real people, is 646.1K likes and comments.

The second most popular influencer on Instagram who creates content about Beauty is JISOO🪐 with 80.8M followers. The audience of @sooyaaa__ is mostly from Indonesia. And the third most popular Beauty creator is Kim Kardashian with 353.1M followers who mostly I mainly live in United States.

How Does Our Top Instagram Influencer Ranking Work?

Find other most popular Beauty influencers on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of influencers to line them by their popularity. The influencer marketing space is perennially changing with fresh talents coming on to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and raise in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Beauty Instagram creators in a separate country. Or, select other categories to detect popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

If you want to explore a definite influencer with further information, we recommend checking our Account Analytics reports. These reports contain thorough information and useful foresights into creators’ audiences, engagement, and performance. intimately analyze the most popular Beauty Instagram influencers.

FAQ: Top Beauty Instagram Accounts Ranking

Who is the most popular Beauty influencer on Instagram?

The most popular Beauty influencer on Instagram is @kyliejenner.

How many followers does the most popular Beauty Instagram influencer have?

The most popular Beauty Instagram influencer is @kyliejenner. He has 390.6M followers.

What statistics are available for the top Beauty influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.
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