Compare Twitter Accounts

HypeAuditor’s Twitter Influencer Comparison Checker allows you to compare followers between two accounts, as well as see how the follower growth and engagement rate match up over the last 30 days. These account statistics allow you to quickly compare multiple influencers in moments.

Most likely, you don’t have an unlimited marketing budget. As a result, you’re forced to compare Twitter influencers, weigh which metrics are important for you, and decide which influencer you want to collaborate with.

10 years ago, selecting an influencer was essentially a gamble. You had to rely on an influencer’s media kit, as well as your ability to conduct social media research, to project the results of a collaboration. Fortunately, with influencer marketing platforms like HypeAuditor, you can get all the information you need at the click of a button.

Now imagine a scenario where you have to choose between two rival Twitter influencers. Both competitors have roughly the same number of followers, as well as similar engagement and growth. However, Influencer A asks for twice as much as Influencer B.

Unless Influencer A is a celebrity who can generate additional value through name recognition (e.g. Ryan Reynolds, Taylor Swift), then the logical influencer to work with is Influencer B. For half the cost, you’ll get similar results while still having enough left over for a second collaboration. In other words, you can get either two collaborations for the price of one, or one collaboration with a 50% discount. This helps you maximize the “bang for your buck” of your marketing budget.

Twitter’s engagement rate sheds light on the level of interaction that a specific tweet receives over some period of time. The higher the engagement rate, the more successful the tweet.

Brands and agencies look for high engagement rates since they’re a strong indicator of an influencer’s ability to produce engaging content. As a result, the more engaged a Twitter influencer’s followers are, the more likely it is for the influencer to generate conversions during collaborations. And the more conversions, the lower the cost per conversion, which means that the brand or agency’s marketing budget is spent more efficiently.

That’s also why low engagement rates scare away brands and agencies. Any money spent on collaborations with influencers who have low engagement rates represents an inefficient use of a brand’s marketing budget since the cost per conversion is unsustainably high.

While followers counts on Twitter are essentially a vanity metric with little meaningful application and can’t effectively compare users, follower counts are still effective at filtering out microinfluencers and non-influencers during your initial influencer discovery.

It’s important for brands and agencies to optimize their marketing spend by collaborating with influencers with reasonable follower counts. By filtering out influencers whose follower counts don’t meet your criteria, you save time by not having to manually review them.

Twitter makes it possible to track how your follower count has changed over the last 30 days, as well as how many followers you gain per day.

This is because follower count itself is a vanity metric that depicts one moment in time. On its own, there’s not much value. But by taking multiple snapshots over time (i.e. a snapshot every day for 30 days), you can chart your growth, see if you lost or gained followers on a certain day, check what you tweeted (or didn’t tweet), and determine why there might have been a chance.

Brands and agencies also use follower growth to gain insight into a Twitter influencer’s recent performance and the number of Twitter users following the account. If an influencer has strong positive growth, it’s a sign that the influencer has been performing well and fostering audience loyalty. At the same time, negative follower growth indicates that the influencer has been underperforming in some way.

One thing to keep in mind is that fluctuations in follower growth happen all the time. For instance, finance influencers enjoy surges in follower growth during bull markets. Then when economies or markets crash, they experience significant drops in followers.

When searching for a potential influencer to work with, you should keep watch for telltale follower analysis signs that an influencer might be a bad candidate for collaboration.

One red flag is unnatural spikes in their follower count. The follower counts of most influencers grow linearly. Unnatural, sudden spikes suggest one of two possibilities: 1) The influencer suddenly went viral, gaining hundreds of followers in hours; or 2) The influencer may have bought fake followers to artificially inflate their follower count. While many influencers have enjoyed overnight success thanks to viral moments, the chances of it happening are fairly low. That’s why you should look into the reason why the follower count spiked. If the follower count spiked for no apparent reason, then it’s more likely that the influencer purchased followers.

Other common, major red flags include:

• High ratio of fake followers to real followers
• Negative follower growth over several months
• Low engagement rate
• Low Audience quality score
• Poor personal branding
• Inconsistent or infrequent posting

Successful Twitter influencers possess good engagement rates, positive follower growth, and a low ratio of fake followers to real followers.

The easiest way to find a good influencer on Twitter is to use influencer analytics tools like HypeAuditor’s Twitter Influencer Comparison Checker. They automatically track and gather all relevant data for you to see. Influencer marketing platforms like HypeAuditor are even able to compile large amounts of data on a Twitter account’s followers, follower growth, engagement rate, and AQS for use in in-depth influencer reports.

Once you have all data and influencer reports in hand, it’s worth remembering that not all statistics are created equal. Some statistics like followers are good for initial impressions, while others like AQS and engagement rate provide a better estimate at how well potential collaborations will be.

After you’ve narrowed down your list of Twitter influencer candidates, you can do a deep dive into their comment sections and see how people interact. If most comments are extremely off-topic and completely irrelevant to the original post, this should be an immediate red flag that the account is plagued by bots. This will help you differentiate between legitimate Twitter influencers with good quality followers and wannabe Twitter influencers who bought their followers.