Customer Stories
How brands & agencies grow their business with HypeAuditor
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Turkish glassware producer Pasabahce is a global player in the sector. 12 influencers were attracted to the campaign. The client was very focused on Audience Quality Scores and Engagement Rates to be sure about the quality of the chosen influencers.
Online follow-up options during the campaign period made it easy for the client to see instant social media activities without assistance from the NewTV Generation employees.
It was founded in 2017 in Istanbul. It’s one of the first influencer marketing agencies in Turkey. Their business model differs from the general Turkish market, dominated by influencer-manager agencies.
- Business Challenges
Choosing the right creators for their influencer marketing campaign
NewTV Generation was looking for influencers to help their client Pasabache effectively promote their products on social media. The client faced the challenge of collaborating with high-quality creators with real audiences without wasting their budget on ineffective partnerships. The agency needed to find influencers who could successfully engage their client’s audience.
Keeping track of campaign progress
A further goal was to track influencer campaign implementation and show their client an in-depth campaign report.
Selecting software for influencer marketing needs
Finding the right influencers based on their quality and audience demographics is challenging without the right tools. Ideally, it should be a tool that combines influencer discovery, analysis, and campaign tracking features.
"HypeAuditor helps us a lot with the Discovery tool and detailed influencer analytics. Additionally, it's essential for an agency of our level to provide end clients with the highest quality of all materials, so we enjoy the white-label feature, making our reports look professional."
Engin Yurdakul
Founder, NewTV Generation
- HypeAuditor as the Solution:
Filters in the Discovery tool will help you get a list of influencers based on the established requirements
Thanks to diverse filtering options in Influencer Discovery, NewTV Generation managed to pick the best candidates who met their client’s essential criteria. Multiple metrics, including HypeAuditor’s proprietary Audience Quality Score (AQS), allowed the agency to quickly filter out low-quality accounts focusing on influencers with authentic and engaged audiences. NewTV Generation provided Pasabache with detailed Account Analytics reports containing insights into influencers’ performance to help the client make data-driven decisions.
Media Plans provide Near Creative with valuable estimates for campaigns
Thanks to HypeAuditor’s data-directed nature and detailed reports, the team can quickly create a campaign plan and see how it performs.
- The result:
A glassware manufacturer picked the best influencers based on the quality criteria
12 influencers were attracted to the campaign. The client was very focused on Audience Quality Scores and Engagement Rates to be sure about the quality of the chosen influencers.
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