How HypeAuditor’s In-Depth Creator Analytics Help OML Shortlist Influencers for Collaborations

Case Studies
OML

HYPEAUDITOR USER

for 3 years

HYPEAUDITOR PRODUCT USED

Influencer discovery

Influencer Analytics

Top Trending Accounts

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Global

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Agency

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HypeAuditor's analytics reports provide OML's team with insight into influencer audience quality and performance

Since its foundation, OML (aka Only Much Louder) has grown from a talent management agency to a versatile market-leading media organization that produces digital and television content. They work with a network of 2000+ creators across 30 countries and create branded content, original series for TV and OTT platforms, music videos, and campaigns.

With a keen understanding of pop culture and the role of digital creators in today’s audiences, the India-based agency is not afraid to experiment with different creatives, content formats, and platforms. They put great effort into finding influencers, or even artists, storytellers, and actors for each campaign. As well as conducting qualitative and quantitative research with HypeAuditor’s tools, OML also tracks trending creators to identify the most promising influencers.

How HypeAuditor has helped OML since 2021:

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They manage to shortlist relevant influencers in more than 26 countries from a large pool of candidates

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Their analytics team thoroughly evaluates influencers before outreaching them

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The agency keeps tabs on up-and-coming talents and regularly monitors trending accounts

“Hypeauditor not only helps us with influencer discovery but ensures that our influencer recommendations are data-backed with a thorough evaluation of the influencer accounts and their performance.”

Ruchira More

Senior Manager - Analytics & Paid Media at OML

Business Challenges
Qualitative and quantitative analysis of potential influencers
OML’s team works with a mixed clientele, one of the largest of which is the biggest international spirits company. They manage the campaigns of the group’s 10 brands. Each brand has different target audiences, different mottos, and different images they want to project, which is why they must find influencers who are close matches. OML conducts an influencer search in several steps. In the first step, they use filters to identify creators that meet their requirements. A second step involves narrowing down their list of influencers based on brand fit. Lastly, their analytics team evaluates creators by their performance and suggests the most fitting creators to their partners.
Great emphasis on audience demographics and quality
It is critical for the agency to check the quality, age, and gender of the audience. Suitable creators are those with audiences that match the client’s target market. As well as this, they avoid individuals who have a decline in their audience dynamics, so follower growth is also a critical consideration.
Finding creators in distinct markets and locations
The agency works with clients in European, American, African and Asian countries and relies on data to identify local trends and trendsetters. HypeAuditor’s Discovery and Analytics tools provide solid support in choosing the most relevant creators in foreign markets.
HypeAuditor as the Solution:
A single platform for searching and researching
Although the team used a tool to discover video content creators, they were not able to find influencers who posted static images. As their client requirements evolved, they needed a tool that could help them search for influencers with diverse content formats, not just video.
Influencer analytics ensure they select the top creators
In order to select the most suitable creators for their partners, follower growth and quality are always assessed, as well as engagement rates, comments, and likes. Their goal is to find creators whose audience is the closest to their brand’s target audience while ensuring top performance and cost efficiency.
The result:
Reduce manual labor and save time
HypeAuditor’s tools reduce manual research and allow them to recommend a large pool of relevant creators for their clients. Due to this, brands are also involved in the selection of creators, which strengthens the agency-client relationship.
Overall, HypeAuditor helps OML streamline the search and analysis process