Customer Stories
How brands & agencies grow their business with HypeAuditor
HypeAuditor Enabled Effectix to Accelerate Their Workflow
Effectix has been a key player in the digital marketing scene for 15 years. They are members of the CEE Digital Alliance, which includes the best agencies in Central and Eastern Europe. As their mission states they push the boundaries to help their clients grow and stay competitive.
Effectix prides itself on keeping pace with trends and quick shifts characteristics to the advertising and marketing industry. Since they want to provide a full service to their customers, they expanded their marketing arsenal with influencer marketing. It was this decision that led them to become familiar with HypeAuditor.
How HypeAuditor helped Effectix in the last nine months:
AQS and fake followers are the most crucial metrics Effectix checks when analyzing influencers.
Detailed reports allow Effectix to prove the value of influencers to their clients.
HypeAuditor's features decreased the laborious and time-consuming work of influencer selection.
“Before [HypeAuditor] I was just searching up the influencers on Instagram and it was a lot of work. Then we decided that we needed to build our influencer marketing department here and this was the first step to find the platform that could help us with it.”
Adéla Ferfecká
Social Media Specialist at Effectix
“Our team did a thorough analysis of many influencer tools, but only HypeAuditor met the specific and complex requirements we were looking for in a tool.”
Daniel Kohout
Brand Manager & Social Media Specialist at Effectix
- Business Challenges
Find a tool that the influencer marketing team can rely on
When Effectix started to build its influencer marketing division, it faced the usual problem many agencies faced before: manually searching for and vetting influencers on social media platforms. The team realized they needed a tool to facilitate their workflow. They researched available options and tried out at least 10 different platforms but none of them provided the solution they needed.
Quick and efficient search and analysis of potential influencers
From broad industries such as e-commerce and beauty to more specific niches such as home decoration and e-cigarettes, Effectix has a diverse client portfolio. Finding influencers that meet the needs and criteria of so many different sectors posed a challenge for the team. Initially, they combed through preferred social media channels in search of creators, and based on publicly available data, they filtered out the most suitable ones.
- HypeAuditor as the Solution:
A tool that speeds up efficiency and productivity
After testing multiple influencer marketing platforms, the team opted for HypeAuditor, because it offered them all the data they needed for influencer selection and made their evaluation process easier.
Reliable data to back up their decision
Effectix predominantly works with Instagram influencers and occasionally with TikTokers. HypeAuditor’s influencer reports offer plenty of information on the creators’ audience demographics and quality, follower dynamics, engagement, and collaboration history. They check these metrics primarily during their assessments and can show them to their clients to support their decisions.
- The result:
Effectix identified numerous influencers for a client in the travel industry. The client was initially unsure about the type of influencers they recommended, but eventually, the team was able to convince them and demonstrate their value.
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