Customer Stories
How brands & agencies grow their business with HypeAuditor
In-depth audience analysis enables Accelerate Change to build long-lasting partnerships with media properties
Accelerate Change, a nonprofit media lab and investment fund, incubates digital media ventures with diverse audiences. They invest in and scale emerging cultural media properties with outsized audiences in an effort to build community and enhance civic engagement.
To target the right media properties, they need to get a firm grasp on audience engagement data and analytics. Audience demographics and geographics play a crucial role in their research, and HypeAuditor’s reliable analytical data assists them in making critical decisions and reporting to investors.
Within the past 2 years, HypeAuditor helped Accelerate Change to:
Review the audience characteristics of digital media properties they'd like to invest in
Find companies and influencers with a significant BIPOC following and high engagement rate
Ensure credibility for their investors by providing third-party analytical data on social media profiles
“I contacted each influencer one by one, building a good relationship. At first, it was super hard to reach out to them. After I found HypeAuditor, it was massive assistance to our team. Now, we can discover online influencers for upcoming months with Campaign Analysis, and I know which one to contact for the scheduled collaborations.”
Darrell Scott
Vice President of Media Investments & Acquisitions at Accelerate Change
- Business Challenges
To find companies and creators reaching diverse communities
Since the organization raises attention to difficulties related to BIPOC communities, it’s critical for them to team up with companies and creators that have verified BIPOC audiences.
Getting to know their target companies’ audiences
They only partner with influencers and organizations that can reach many people from specific communities, primarily through Instagram, TikTok and YouTube. As part of the social media account analysis, particular attention is paid to the audience’s ethnicity, location, interests, income, and marital status.
Ensure audience and engagement authenticity
Through its media partners, the organization aims to increase people’s commitment to pressing social, cultural, and civic matters. It’s necessary for them to work with a network of companies and creators who have authentic followers and produce high engagement rates in order to mobilize members of several communities.
- HypeAuditor as the Solution:
Quickly found companies with audience criteria that match their expectations
With HypeAuditor’s Discovery and Analytics, Accelerate Change checked the social media profiles of potential investments and acquisitions. To ensure high reach, they were interested in understanding the demographics and geographic characteristics of these media properties’ audiences.
Detailed reports provided Accelerate Change with insights into potential partners
Accelerate Change strives to know as much information about followers as possible. Apart from gathering data on gender, ethnicity, and age, they also monitored geographical data, such as the top US states and cities. Moreover, they made sure to work with businesses and influencers with authentic followers and good engagement.
Accelerate Change is committed to growing its network of cultural media properties that serve BIPOC audiences. Through HypeAuditor, they can identify companies and content creators who are passionate about serving BIPOC audiences and want to move those audiences to action in the future. If you are a cultural media property, account, or network, and want to have a conversation about an investment or acquisition deal, please email Darrell, VP of Media Investments & Acquisitions at darrell@acceleratechangenetwork.org.
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