HypeAuditor is the most advanced fraud-detection system. We’ll show you how to spot inflated followers and likes without it.
The market growth is directly linked with the cost-per-post value. How much a blogger would charge for a sponsored post hinges on one’s likes averaged per post and number of followers. This is the reason why fraud eventually became a thing: unscrupulous bloggers start buying likes and comments in bulk so that they can grab more money from brands.
Even major league brands (Ritz-Carlton, Aquaphor, L’Occitane, Pampers, Crocs, Olay — the list goes on) would pay bloggers with lots of fake followers (up to almost 80% of the audience) for native ads. SOURCE: Points North Group.
Bot comments are the real culprits behind over 40% of total comments for over 500 of 2,000 sponsored posts published daily. SOURCE: Sway.
64 million Instagram accounts could be fake, bots, or inactive. SOURCE: Mediakix.
Key methods most commonly used to cheat on Instagram are either buying pretty much everything: followers, likes, or comments; or taking part in the engagements pods. Various experts from TNW, Forbes, AdAge, and many independent Influencer Marketing specialists describe these ways as the signs of fake influencers. We’ll show you how you can spot them on your own, without using any services.
The number-one-used way is to purchase followers.
4 kinds of purchased followers:
You can spot purchased followers by sudden spikes on followers graph:
...or by huge percentage of suspicious accounts:
It does not take a genius to spot purchased followers. And, what’s most importantly, these followers will not like anything, thus flushing your Engagement Rate (ER) down the toilet, and therefore, bloggers would opt for buying likes. Fun fact: the likes would come from the very same knock-off accounts. They are notably distinguishable:
Same places would also offer you their comments for your posts. It’s usually either script used or real people who won’t bother to even glance at a post and what’s it about. You can’t blame them though: they need to churn out a plethora of likes in a couple of hours. That’s why all of them are just about monosyllabically simple and often so irrelevant, you can spot them half-blind.
Engagement pods (comment pods, Instagram pods) are groups of bloggers collaborating to run up their activity. They often gather in Facebook, Telegram or other chats. A blogger from such pod would make a post and throw a link to the chat with some such comment: “likes, comments (3 words and more), saved.” And then he would go up the chat to see the last 10 tasks from other bloggers and carry them out. This method is definitely hard to see with eyes only as there are real people with real accounts and high-quality content, and they would write extended comments.
You can check if comments were not incentivised in “Comments Authenticity” section:
You can go through these steps every time you want to analyze someone’s page. Or let our system do it for you.
Our technology can quickly find everything you’ve just read and now need to know.
Average ER on Instagram sits at 1.66%, with small-scale bloggers having likes and comments from 10-15% of their audience, whereas influencers with more than a million of followers would go above 1% only once in a blue moon.
One more: four-week audience growth for an Instagram influencer higher than 7% is considered good, with small-scale bloggers going with 1% on average, whereas an influencer with a million of followers may show 15% organic growth within the same period.
HypeAuditor combines a scientific approach with deep insight of marketing concepts to provide the best possible comprehensive report on audience quality and authenticity of engagement.