HypeAuditor

About Us

In 2017, we created a platform for brands to find the right influencers to represent them

We discovered that decisions on who to work with were being made based on gut feeling rather than data. This is why HypeAuditor was founded — to make it possible for businesses to adopt a data-driven, results-focused approach and encourage authentic and organic growth among the influencers they collaborated with.

Today HypeAuditor is an all-in-one influencer marketing platform. Brands, agencies and e-commerce businesses use it to find and vet creators, manage relationships and outreach, run campaigns, pay creators and measure sales impact, all powered by AI.

Where we are today

More than 1,000 brands and agencies run their influencer marketing on HypeAuditor, from the first creator search to the final sales report.

Read case studies

Mission

To make influencer marketing as effective, transparent, and pain-free as possible

The challenges companies face

Businesses typically approach us with one or more of the following concerns

Influencer fraud
It’s hard to check influencer accounts for fake followers manually and verify that their audience quality is sound
Laborious influencer search
Finding the right creators among millions and getting them on board takes weeks of manual work
Reliable industry insights
There’s little-to-no data about market trends and competitors to help make informed decisions
Full-scale influencer campaign management
Running campaigns across many creators and channels means juggling spreadsheets, outreach, content and payments

How we can help

Our platform covers the entire influencer marketing cycle, from discovery to payments and sales tracking. We help companies:

Seamlessly manage campaigns
Launch, track and scale campaigns, collect content and pay creators in one workspace
Automate their processes
Replace spreadsheets with a built-in influencer CRM, outreach and automatic content tracking
Access verified data
Vet every creator with AI fraud detection and audience data before you invest
Meet their goals
Connect Shopify or WooCommerce to tie campaigns to sales and prove ROI

Leadership Team

Guided by professional, humble leadership

Alexander Frolov

CEO, co-founder

Leonid Zhavoronkov

CTO, co-founder

Offices

Global presence spanning 2 continents

Indianapolis, USA

HQ

Limassol, Cyprus

Office

Careers

Working at HypeAuditor

HypeAuditor is home to fast thinkers and ambitious tinkerers who want to revolutionize the marketing landscape. From talented developers to sales and marketing professionals, our highly-skilled team is the driving force behind our exponential growth.

100%

remote

24

countries

54%

female

Our aim

To foster a workspace where everyone is supported, challenged, and rewarded. We’ve adopted a progressive, fully-remote team spanning multiple continents and time zones where everyone has the freedom to work in a way that best suits their needs.

As an international team, we embrace diversity and inclusion across our teams and strive to create an environment where everyone feels welcome and cared for. At HypeAuditor, every employee is seen and valued – we even send out personalized gift cards for birthdays, anniversaries, and other special occasions so we can join in on every celebration.

Fully remote

Language courses

International corporate parties

Workshops & conferences

Apple work equipment

Individual healthcare

Monthly bonus scheme

Paid local holidays

Culture

Celebrated for our workplace culture

Our team has grown together with our product, from a fraud detection tool to an all-in-one influencer marketing platform. We welcome a range of professions and strengths, whether you’re a creative, a tech genius, or a natural-born leader. If you’d like to be a part of this team, take a look at our job vacancies below.

Browse job openings

Awards

Recognized by leading organizations

History

Milestones

February 2018
Opened HypeAuditor to the public
April 2018
Added brand mentions, sponsored post performance and influencer categories to influencer reports
May 2018
Added audience interests to influencer audience analytics
June 2018
Added comment pod detection to AI fraud detection
August 2018
Launched Instagram influencer rankings
November 2018
Released Report 2.0 with enhanced fraud detection and audience demographics
February 2019
Added audience ethnicity to audience demographics
April 2019
Launched Advanced Brand Mentions to see which brands influencers work with
May 2019
Launched Influencer Discovery, an influencer search engine for Instagram
May 2019
Expanded influencer discovery and analytics to YouTube
August 2019
Added Instagram influencer comparison and YouTube influencer rankings
November 2019
Added estimated integration prices to YouTube reports and a follower growth filter to Instagram influencer search
January 2020
Launched influencer campaign tracking for Instagram and YouTube
May 2020
Launched lookalike search to find similar influencers
June 2020
Expanded influencer analytics to TikTok
October 2020
Added audience brand affinity to show which brands an influencer’s audience prefers
November 2020
Launched Competitor Analysis to benchmark competitors’ influencer marketing campaigns
March 2021
Added audience overlap to see how much influencers’ audiences intersect
March 2021
Became a full-cycle influencer marketing platform: launched Media Plans, Campaign Management and Influencer Outreach
May 2021
Launched influencer marketing industry reports with market insights
September 2021
Rebuilt Influencer Discovery with more search filters and a smoother interface
October 2021
Added brand safety analysis to influencer reports
October 2021
Launched Mention Analytics to track brand and influencer mentions
March 2022
Launched the Shopify integration for e-commerce influencer campaigns
June 2022
Celebrated five years of HypeAuditor
August 2022
Launched Media Kits so influencers can share their stats with brands
November 2022
Launched Recruiting Hub: find creators through social listening, influential customers and application landing pages
December 2022
Rebuilt Campaign Management to cover the full influencer campaign workflow end to end
December 2022
Launched Brand Match to recommend the right influencers for each brand
March 2023
Launched influencer payouts, added WooCommerce and Magento integrations, and launched Messages for influencer outreach with templates and sequences
July 2023
Released the HypeAuditor Chrome Extension with influencer analytics on Instagram, YouTube and TikTok
September 2023
Launched Niche Search to find creators by specific topics
May 2024
Launched Media Monitor to track brand mentions and hashtags across social media
June 2024
Made Campaign Management customizable with custom columns and editable metrics
October 2024
Brought Niche Search and new categories to TikTok
January 2025
Added Snapchat creators to Influencer Discovery
March 2025
Launched Sales Tracking with promo codes, a tracking pixel and influencer commissions, and opened My Network via API
September 2025
Added AI Message Composer to write personalized outreach emails
October 2025
Launched AI Scout to find matching creators from a campaign brief
January 2026
Added Ask AI to analyze campaign results in a chat
February 2026
Expanded the API with Social Listening, Lookalike and Media Plans endpoints
April 2026
Introduced Campaign Fit Score for faster AI-powered creator shortlisting
May 2026
Added creator scoring to My Network and filters to Lookalike
June 2026
Expanded HypeAuditor AI with AI Strategist and AI Assistant alongside AI Scout
August 2026
Launched the HypeAuditor MCP server and added YouTube Shorts and Live streams to Campaign Management and Media Plans
September 2026
Relaunched TikTok reports with audience interests and income

Press

We get people talking

Read the latest news

"HypeAuditor can help you identify influencers based on reach, demographics and audience."

"A new study by HypeAuditor found that influencers across tiers of follower counts almost unanimously saw their Like counts fall..."

"Billions are paid to social-media personalities to pitch products in an influencer economy riddled with deceit."

New [HypeAuditors'] Report Examines the Impact of Instagram's Hidden Likes Experiment on Influencer Engagement

See HypeAuditor in action
Experience our influencer marketing platform with a guided walkthrough from our sales manager
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