search

What is Audience Quality Score
for Instagram

Analyze any Instagram account
for fake followers and likes

Unfortunately, every time advertisers pay influencers, they have to take risks. Just imagine how great
it would be to know what to expect and not to spend money on a 100% failure!

Mary

Lead Influencer Marketing Specialist

Audience Quality Score (AQS) for Instagram
allows advertisers to check influencers before
they actually work together.

This is a 1 to 100 metric which consists of three components:

Engagement
Rate
Authentic
Engagement
Followers
Reachability
Helena Howell
Engagement Rate
8%
Authentic Engagement
10%
Followers Reachability
23% (out of 230K)
Audience Quality Score
14
Poor
Marketing specialists usually focus on ER, but it's so easy to be misguided by fake likes and comments.
AQS uses AI to detect cheating and sporadic followers who will never make profit for your brand.
Mathilda Marson
Engagement Rate
7%
Authentic Engagement
80%
Followers Reachability
70% (out of 216K)
Audience Quality Score
88
Great
ER that is good
for an influencer
with one million followers
… is not that good
for an influencer with
5,000 subscribers.

These three components form AQS — a unified metric.

Audience Quality Score
Engagement Rate
percentage of followers that are engaged with the influencer’s content
Authentic Engagement
percentage of real people amongst those who are engaged; determined by AI
Followers Reachability
percentage of followers who will actually see the influencer’s post on the Instagram feed

We do want advertisers to be smart
about their choice

Сheck Instagram Influencer
Over 1,000 followers only