Sao Paulo Influencers

Top Sao Paulo Influencers on Instagram

We discovered 360831 Sao Paulo influencers on Instagram. Below are the best 20 Sao Paulo-based influencers that have the greatest share of their audience in the city. To search and filter other influencers in Sao Paulo on Instagram, try HypeAuditor

Find top influencers

The list shows the top 20 of 360831 Sao Paulo influencers and is updated monthly. To view all creators' detailed analytics and find more accounts,

‌

Projetos Únicos/Personalizados/Decoração de Festas

Brazil - Sao Paulo

@parksdecoracoes

12.9K

0% last 30 days

51.81%

2.70%

Average

Audience Geo

Sao Paulo

69.1%

Maceio

5.0%

Curitiba

5.0%

Betim

5.0%

Other

16.0%

‌

Cookeria Bakery & Coffee

Brazil - Sao Paulo

@cookeriasp

12.8K

0% last 30 days

41.14%

4.17%

Good

Audience Geo

Sao Paulo

68.5%

Paulista

8.1%

Rafah

4.5%

Mestre

4.5%

Other

14.3%

‌

LISTEN • Pure music! (Tribal house)

Brazil - Sao Paulo

@listenparty

11.3K

0% last 30 days

51.19%

3.79%

Average

Audience Geo

Sao Paulo

67.8%

Sorocaba

3.4%

Guarapari

3.4%

Recife

3.4%

Other

22.0%

‌

Somauma

Brazil - Sao Paulo

@somauma.br

30.3K

0% last 30 days

40.95%

4.66%

Good

Audience Geo

Sao Paulo

64.8%

Rio de Janeiro

7.0%

Paulista

7.0%

Belo Horizonte

3.8%

Fortaleza

3.8%

Other

13.5%

‌

Feira de Artes da Vila Madalena

Brazil - Sao Paulo

@centrocultural.vilamadalena

16.9K

0.98% last 30 days

46.02%

4.37%

Good

Audience Geo

Sao Paulo

63.8%

Paulista

3.1%

Fortaleza

3.1%

Sao Bernardo do Campo

3.1%

Guarulhos

3.1%

Other

23.7%

‌

BORGER BURGER

Brazil - Sao Paulo

@borgerburger

67.3K

0% last 30 days

31.65%

1.37%

Average

Audience Geo

Sao Paulo

62.9%

Serra

3.0%

Salvador

3.0%

Guarulhos

3.0%

Rio das Ostras

3.0%

Other

24.9%

‌

Juanito's Empanadas

Brazil - Sao Paulo

@juanitosempanadas

64.9K

-0.51% last 30 days

31.80%

1.65%

Average

Audience Geo

Sao Paulo

62.8%

Barueri

3.3%

Paulista

3.3%

Cabo

3.3%

Praia

3.3%

Other

23.8%

‌

Empreendedoras Moema

Brazil - Sao Paulo

@empreendedorasmoema

10.8K

0% last 30 days

51.22%

1.61%

Average

Audience Geo

Sao Paulo

62.8%

Rafah

3.4%

Tuzla

3.4%

Joao Pessoa

3.4%

Mestre

3.4%

Other

23.4%

‌

São Paulo da garoa

Brazil - Sao Paulo

@spdagaroa

77K

0% last 30 days

30.43%

3.43%

Good

Audience Geo

Sao Paulo

62.3%

Salvador

3.2%

Rio de Janeiro

3.2%

Los Angeles

1.8%

Varginha

1.8%

Other

27.7%

‌

Gellys Tattoo Vila Madalena

Brazil - Sao Paulo

@gellystattoo_vilamadalena

58.7K

N/A% last 30 days

45.62%

2.62%

Average

Audience Geo

Sao Paulo

62.0%

Quito

3.1%

Petropolis

3.1%

Serra

3.1%

Montevideo

3.1%

Other

25.8%

‌

𝑶 𝑩𝒊𝒕𝒕𝒆𝒏𝒄𝒐𝒖𝒓𝒕

Brazil - Sao Paulo

@obittencourtt_

32K

0% last 30 days

54.35%

3.75%

Good

Audience Geo

Sao Paulo

62.0%

Rio de Janeiro

5.9%

Salvador

5.9%

Juazeiro do Norte

3.2%

Paulista

3.2%

Other

19.9%

‌

FESTA MAIS

Brazil - Sao Paulo

@queremosmais

11K

0% last 30 days

63.01%

1.71%

Average

Audience Geo

Sao Paulo

62.0%

Salvador

4.4%

Sorocaba

3.0%

Davao

1.7%

Paulista

1.7%

Other

27.3%

‌

Casa de Cultura Municipal Hip Hop Sul

Brazil - Sao Paulo

@ccm.hiphopsul

10.7K

0% last 30 days

38.21%

5.54%

Good

Audience Geo

Sao Paulo

61.8%

Shimotoda

1.8%

Pouso Alegre

1.8%

Buenos Aires

1.8%

Porto Alegre

1.8%

Other

31.0%

‌

1007 São Paulo

Brazil - Sao Paulo

@1007sp

23.6K

0% last 30 days

47.00%

3.07%

Average

Audience Geo

Sao Paulo

61.0%

Rio de Janeiro

7.5%

Guarulhos

2.7%

Santo Andre

2.7%

Cotia

1.5%

Other

24.5%

‌

Jardim São Luís News

Brazil - Sao Paulo

@jardimsaoluisnews

138.2K

0% last 30 days

44.13%

0.60%

Average

Audience Geo

Sao Paulo

60.8%

Sao Luis

6.4%

Salvador

3.4%

Hengyang

1.9%

Jacarei

1.9%

Other

25.7%

‌

Hauana Vieira✨

Brazil - Sao Paulo

@hauvieira_

12.2K

0% last 30 days

34.22%

2.23%

Could be improved

Audience Geo

Sao Paulo

60.1%

Lausanne

4.4%

Linhares

4.4%

Mogi das Cruzes

4.4%

Rio de Janeiro

4.4%

Other

22.3%

‌

Sabrina Oliveira | modelo São Paulo

Brazil - Sao Paulo

@sabrina_oliveira.s

16.9K

0% last 30 days

33.40%

6.73%

Average

Audience Geo

Sao Paulo

59.6%

Vitoria

3.8%

Mary

3.8%

Santos

3.8%

Paulista

3.8%

Other

25.0%

‌

Barriga Esfomeada

Brazil - Sao Paulo

@barrigaesfomeada

19K

0% last 30 days

39.26%

0.15%

Low

Audience Geo

Sao Paulo

59.3%

Rio de Janeiro

5.7%

Paulista

3.0%

Milan

3.0%

Rio Grande

3.0%

Other

25.9%

‌

@latocaprodutora

Brazil - Sao Paulo

@latocaprodutora

15.3K

0% last 30 days

52.97%

3.64%

Average

Audience Geo

Sao Paulo

59.2%

Banda

7.6%

Jaragua do Sul

4.2%

Osasco

4.2%

Santos

4.2%

Other

20.7%

‌

Mini Toys | Brinquedos infantis

Brazil - Sao Paulo

@minitoys.oficial

18.9K

0% last 30 days

60.21%

3.02%

Average

Audience Geo

Sao Paulo

59.2%

Vitoria

3.8%

Suzano

3.8%

Curitiba

3.8%

Timon

3.8%

Other

25.7%

Top Sao Paulo Influencers on Instagram

Discover the top 20 influencers from Sao Paulo who have the biggest audience in the city in May 2026.

The top 5 Sao Paulo influencers on Instagram in May 2026 with their respective audience and engagement metrics:

Projetos Únicos/Personalizados/Decoração de Festas in Sao Paulo (@parksdecoracoes) ranks in 1st place on the list. It has 12.9K followers and 69.11% of them come from the city. The account has grown by <0.01% in the last 30 days. Its audience consists of 51.81% of low-quality users. Its engagement rate is 2.70%.
Cookeria Bakery & Coffee (@cookeriasp) is currently ranked 2nd place among local influencers. The account has 12.8K followers, with 68.54% coming from the city. It increased its followers by <0.01% in the past 30 days. The audience consists of 41.14% of low-quality users. The account has a 4.17% ER.
LISTEN • Pure music! (Tribal house) (@listenparty) ranked 3rd place on our top list of influencers. The Instagram account has gathered so far 11.3K followers and has grown its audience by <0.01% in the past 30 days. 67.84% of its followers are locals. The account has 51.19% of low-quality users. The engagement rate is 3.79%.
Ranking in the 4th place is Somauma (@somauma.br) with 30.3K followers, 64.85% coming from the city. The user increased their followers by <0.01% in the last 30 days. The audience has 40.95% of low-quality users. The account’s ER is 4.66%.
Feira de Artes da Vila Madalena (@centrocultural.vilamadalena) ranks the 5ht place. The account garnered 16.9K followers until now and has grown by 0.98% in the last 30 days. 63.78% of the audience is local; 46.02% of the overall audience is low-quality. The account has an ER of 4.37%.