Free TikTok Engagement Calculator

TikTok Influencer Engagement Rate Calculator

Do you want to know the engagement rates of TikTokers to run promotional videos on the platform? TikTok Engagement Rate calculator was developed by HypeAuditor for the influencer marketing specialists to learn quickly the engagement rate of any TikToker.

How does TikTok calculate the engagement rate?

TikTok Engagement Rate is calculated as the sum of likes, comments, and shares, divided by the number of views.

Thus, the formula can be written as the following:

((Number of likes + number of comments + number of shares) / number of views) * 100%

At HypeAuditor we use the latest 30 posts to calculate influencer's ER and compare the creator's engagement rate with similar accounts to provide you a benchmark.

What is the average engagement rate on TikTok?

The average Engagement rate on TikTok in 2020 is 17.5%. TikTok Audience is far more engaged and unlike on Instagram ER doesn’t depend on the profile’s audience size. Creators with over 500K followers on average have a higher engagement rate than those with a 20K audience, but lower ER than creators with 5K followers.

Average Engagement Rate on TikTok

• - 1,000 to 5,000 followers - 21.10%
• - 5,000 to 20,000 followers - 18.40
• - 20,000 to 100,000 followers - 15.64
• - 100,000 to 500,000 followers - 15.53
• - 500,000 to 1,000,000 followers - 17.02
• - 1,000,000 to +∞ followers - 17.28

How do you get engagement on TikTok?

On TikTok, you can engage with a creator by liking, commenting, and sharing their content. There is a strong correlation between the number of engagements and the number of views, the more views your video gets, the more likes and comments you receive. To grow the views count and engagement you should appear on the For You page. Here are the tips and tricks from TikTok that help you appear on the For You page.