Free TikTok Engagement Rate Calculator

TikTok Influencer Engagement Rate Calculator

Do you want to know the engagement rates of TikTokers to run promotional videos on the platform? TikTok Engagement Rate calculator was developed by HypeAuditor for the influencer marketing specialists to learn quickly the engagement rate of any TikToker.

• What is engagement rate on TikTok?

  The engagement rate TikTok is a specific metric that demonstrates how actively your target audience interacts with your account and the content that you provide.

• How to calculate engagement rate on TikTok?

  TikTok Engagement Rate combines the number of likes, comments, and shares, divided by the number of views.

  Thus, the formula can be written as the following:

  ((Number of likes + number of comments + number of shares) / number of views) * 100%

  At HypeAuditor, we use the latest 30 posts to calculate influencers' ER and compare the creator's engagement rate with similar accounts to provide a benchmark.

• What is the average engagement rate on TikTok?

  The average Engagement rate on TikTok in 2020 is 17.5%. TikTok Audience is far more engaged, and unlike on Instagram, ER doesn’t depend on the profile’s audience size. On average, creators with over 500K followers have a higher engagement rate than those with a 0K audience but lower ER than creators with 5K followers.

  Average Engagement Rate on TikTok

  HypeAuditor YouTube revenue calculator uses a machine-learning algorithm to estimate the advertising cost. YouTube ad revenue depends on several factors, such as:

  • 1,000 to 5,000 followers - 21.10%
  • 5,000 to 20,000 followers - 18.40%
  • 20,000 to 100,000 followers - 15.64%
  • 100,000 to 500,000 followers - 15.53%
  • 500,000 to 1,000,000 followers - 17.02%
  • 1,000,000 to +∞ followers - 17.28%

• What is a good engagement rate on TikTok?

  As we have already seen, the engagement rate of TikTok accounts will decrease in 2021. Thus, any TikTok engagement rate that is higher or equal to 13% is considered a reasonable engagement rate on TikTok accounts.

• How do you get engagement on TikTok?

  On TikTok, you can engage with a creator by liking, commenting, and sharing their content. There is a strong correlation between the number of engagements and the number of views, the more views your video gets, the more likes and comments you receive. If you want to grow the views count and TikTok engagement rate, your profile should appear in the “For You” section. Here are the tips and tricks from TikTok that help you appear on the For You page.