Nick Baklanov

Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
About the author
State of Influencer Marketing in Germany Part 2
10 min
State of Influencer Marketing in Germany Part 2
There were 25 170 000 Instagram users in Germany in August 2020, which accounted for 30.5% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks.
State of TikTok in Israel
5 min
State of TikTok in Israel
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos. TikTok became available in Israel after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
The State of TikTok in Mexico
3 min
The State of TikTok in Mexico
For the research, we analyzed 3.1 million TikTok influencers with over 1,000 followers from around the world and 30.3K influencers from Mexico. Check our key findings.
State of TikTok in the United Arab Emirates
3 min
State of TikTok in the United Arab Emirates
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos. TikTok became available in the United Arab Emirates after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short
The State of TikTok in Russia 2020
4 min
The State of TikTok in Russia 2020
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos. TikTok became available in Russia after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of
The State of TikTok in Germany 2020
5 min
The State of TikTok in Germany 2020
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in Germany after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
The State of TikTok in France 2020
4 min
The State of TikTok in France 2020
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in France after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
State of TikTok in Brazil 2020
3 min
State of TikTok in Brazil 2020
We analyzed 3.1M TikTok influencers with over 1,000 followers from around the world and 59.5K influencers from Germany and discovered some interesting findings.
Top Instagram Pet Influencers
9 min
Top Instagram Pet Influencers
The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.
An Overview of Ireland's Influencer Marketing Landscape
11 min
An Overview of Ireland's Influencer Marketing Landscape
There were 1 929 000 Instagram users in Ireland in April 2020, which accounted for 39.4% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Influencer Marketing in South Africa
11 min
State of Influencer Marketing in South Africa
There were 4 308 000 Instagram users in South Africa in April 2020, which accounted for 7.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important
Which Instagram topics are popular and which ones are losing momentum?
4 min
Which Instagram topics are popular and which ones are losing momentum?
Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular. We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.
State of Instagram Influencer Marketing in India
11 min
State of Instagram Influencer Marketing in India
There were 80 590 000 Instagram users in India in January 2020, which accounted for 5.80% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Instagram Influencer Marketing in Malaysia
10 min
State of Instagram Influencer Marketing in Malaysia
There were 11 448 000 Instagram users in Malaysia in January 2020, which accounted for 34.7% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Instagram Influencer Marketing in Mexico
10 min
State of Instagram Influencer Marketing in Mexico
There were 24 780 000 Instagram users in Mexico in January 2020, which accounted for 18.50% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Influencer Marketing in Portugal
9 min
State of Influencer Marketing in Portugal
There were 3 832 000 Instagram users in Portugal on January 2020, which accounted for 37.5% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform
State of Influencer Marketing in Brazil
11 min
State of Influencer Marketing in Brazil
There were 76 800 000 Instagram users in Brazil on January 2020, which accounted for 35.9% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.