5 Common Instagram Marketing Mistakes that you must avoid
The Facebook-owned app, Instagram has become home to more than 1 billion users worldwide. Since its inception in 2010, millions of top brands, social media influencers, smart entrepreneurs and celebrities have used Instagram for their advantage by engaging their...
Reading time: 3 min
Instagram Engagement Rate Benchmark 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers.  The study showed that ER is...
Reading time: 1 min
Influencer marketing is a 1.7 billion dollar industry and social media influencers have been revolutionizing social commerce. Finding ideal influencers in your niche is crucial to make sure that your product is reaching the right audience. Before you go...
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Our State of Influencer Marketing 2019: Exploring influencer fraud on Instagram has just arrived and this is the most complete research on influencer fraud so far. For this study, we have analyzed over 4M influencers on Instagram and over...
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Hundreds of articles about Instagram growth recommend using the follow/unfollow Instagram trick. They claim that this method can easily get you about 50-100+ new followers a day, but they are silent about the harm that this method can cause....
Reading time: 5 min
As the Influencer Marketing industry grows, so does competition among agencies. Data-driven decision making is clearly the strongest weapon. However, data can be quite misleading without a good understanding of what you need to focus on. We want to...
Reading time: 2 min
Instagram influencers are now an indispensable part of internet marketing. Statista revealed that as of June 2018, there are more than a billion active Instagram accounts every month. In a time when people are dependent on social media for...
Reading time: 3 min
Recently at HypeAuditor, we’ve studied over 50,000 Instagram influencers from the US and UK. We’ve grouped influencers together into 6 Tiers, depending on their follower count, and checked their audience quality. The study shows that celebrities and influencers with...
Reading time: 1 min
3 Things You Have To Take In Consideration Before Collaborating With Influencers
Influencer Marketing is not anymore just an additional channel to acquire new customers. With more than 1 billion monthly active users on Instagram and the U.S. net advertising revenues projected to reach 3.96 billion US dollars in 2018, there...
Reading time: 5 min
How to Check Instagram Account for Fake Followers
With HypeAuditor it’s super easy to check any Instagram influencer for fake followers and likes. But let’s figure out who are fake followers. For us, it’s any low-quality follower: mass follower or suspicious account. Why do we think that...
Reading time: 1 min
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