Influencer Marketing

Instagram models are a mainstay of the platform, but why is that the case? Learn about IG models, their appeal, and the best ways to find them for campaigns.

NIL athletes are changing the game for influencer marketing, presenting new opportunities for brands. See why it's booming and which athletes are rising up.

Dive into how gaming content creators became so popular, why brands are increasingly teaming up with them, and the most noteworthy creators out there.

Get a detailed rundown of what a KOL is, how they differ from influencers, and the benefits that brands can enjoy by running KOL marketing campaigns

Attending an influencer marketing conference is one of the best ways to learn about the latest trends, marketing strategies, and influencer collaborations that are shaping the industry in 2025.

Influencer marketing is something we all know at least a little bit about. Much like anything else, you’ve got to have a plan and a tried-and-true method – and that’s where HypeAuditor’s influencer marketing workflow comes in. 

Read this article to excel at Instagram branded content ads: how to choose creators, create an effective paid partnership publication, and more.

This comprehensive guide explores actionable tips and best practices to help you plan and execute a successful B2B influencer marketing campaign.

As we are approaching 2025, it's time for marketers to reflect on their past results, plot their new strategies, and set the wheels in motion with renewed energy. It has been proven time and again that nothing is constant in the world of business and marketing.

It is widely discussed how well influencer marketing works with younger generations - especially Millennials and Generation Z. They are the most skeptical when it comes to traditional brand-produced ads. They heavily rely on social proof, online recommendations, and their peers’ thoughts. But what about other generations? Can influencers reach them?

SEO and influencer marketing are like two wheels of a vehicle. They're distinct, but when they work together, they can drive your brand forward more effectively.

nfluencer content provides the uniqueness, relatedness, and authenticity that today's users are looking for. Consequently, it is the best tactic to drive conversions, raise brand awareness and build loyalty. Still, content can come across as insincere when you pick disinterested creators or give too much freedom to them.

Get to know how to find affiliates that can increase your conversion rate and bring in sales.

nfluencer marketing is on an unstoppable rise. As the number of influencers increases, a growing number of companies use influencer marketing as a permanent element of their marketing strategy. However, the tough competition still holds several businesses back. There is one method, however, that many brands overlook, even though it offers valuable opportunities to find hidden gems, and that is competitor analysis.

Small influencers: the new secret weapon of small and large businesses alike that want to succeed on Instagram. Despite their modest following they have the most engaged audiences. What makes them brands’ favorite partners is the authentic relationship they forge with their followers, their relatable nature, and their expertise in their niche.

Twitter hasn’t been as popular as Facebook, Instagram, YouTube, or TikTok. Its user base is merely above 335 million and since Elon Musk bought the platform it lost millions of subscribers, including brands. Its content format is short and textual and allows real-time discussions. This poses a challenge for many brands and industries that build on visuality and lengthy content.

In the last few years, TikTok has grown rapidly, especially among Gen Z and young Millennials. What’s its secret? TikTok content is relatable, unique, authentic, and prone to go viral. The platform’s users are considered the most engaging, with 92% of them liking, sharing, or commenting after they are exposed to a video.

Originally created for sharing photos, experiences, and memories, Instagram has evolved into a multifaceted platform. While users can still use the app for its original purposes, it also became one of the key channels for brands to engage with consumers in an authentic way, acquire new customers, and showcase their products. Instagram has become a fierce arena for vying for users’ attention. Businesses have to compete with local and international companies.

Exclusivity in influencer marketing is a method applied by an increasing number of businesses. It demonstrates credibility, strengthens a brand’s position in its sector, and ensures reliable and consistent messaging. Yet, exclusivity is not a magic spell. It has its set of challenges if not planned and executed carefully.

This article will discuss how AI can assist in a critical stage of influence marketing: outreach and relationship management. We’ll also explore what elements require human interaction and customization to ensure that communication between your brand and influencers is honest and doesn’t seem robotic.

Our comprehensive guide covers 10 points that help brands and agencies navigate through the crucial and sometimes overwhelming process of influencer vetting and approval. It will help your brand minimize the risks, maximize success, and provide you with a blueprint for future creator selection.

An exemplary campaign report goes beyond data points and numbers. It will provide valuable insights, highlight major achievements, and identify critical circumstances that you can use for your next marketing initiative. On top of that, a great campaign report verifies your value and showcases your efforts to investors and clients.